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5 Quick Reasons Why Your Business Should Consider SEO

5 Quick Reasons Why Your Business Should Consider SEO

5 Quick Alternative Business Perks of SEO SEO has a lot of benefits such as higher conversion rates, being a high source of lead generation, helping your website receive more clicks than PPC and so forth… but what are some alternative reasons you should consider when wanting to integrate SEO into your marketing plans? SEO […]

How to Choose the Right Facebook Advertising Objective

How to Choose the Right Facebook Advertising Objective

Facebook Lead Generation vs Conversions Objective – The difference, pros and cons explained.  When looking at implementing a digital marketing strategy on Facebook, from the outset it is imperative to choose the correct objective. Are you trying to generate leads or increase online sales? This will depend entirely on the nature of your website and […]

How Changing Your Campaign Objective Results in Increased Sales

How Changing Your Campaign Objective Results in Increased Sales

An Overview on How Changing the eCommerce Campaign on Your Website to Lead Generation Will Result in More Sales. So often digital marketers stare at their screens and wonder why all the data and statistics in their campaigns are showing characteristics of a successful campaign, yet the actual conversions or transactions are not being hit.  […]

How to use LinkedIn Sales Navigator to get New Clients

How to use LinkedIn Sales Navigator to get New Clients

How to use LinkedIn Sales Navigator to get New Clients What is LinkedIn Sales Navigator LinkedIn Sales Navigator is a membership option on LinkedIn. It assists sales organizations and professionals to develop more personalized relationships with their future prospects and their customers. It does this through the ability to monitor different activities, the option to […]

How Removing Website Navigation Increases Conversion Rates 

How Removing Website Navigation Increases Conversion Rates 

A Brief Overview of the Advantage of Removing Website Navigation in Lead Generation Campaigns. So you are running a lead generation campaign. Your impressions and click-through rates are looking promising and your campaign appears to be strong, however, to no avail, the conversions are just not quite matching the progress of your campaign.  This is […]

How to Set up Enhanced Ecommerce Tracking on a WordPress Website

How to Set up Enhanced Ecommerce Tracking on a WordPress Website

A Step-By-Step Guide on How to Setup eCommerce Tracking on a WordPress Website Lets put first things first; You are not using Google Analytics properly if you do not have some sort of eCommerce tracking setup. Ecommerce tracking is a valuable tool as it populates Google Analytics with a ton of helpful and insightful transaction […]

The 3 Best Ways to Use Google Ads for Hotels to increase Bookings

The 3 Best Ways to Use Google Ads for Hotels to increase Bookings

We have seen a definite trend of more and more hotels ramping up their own marketing efforts in an attempt to increase overall turnover and compete with the Online Travel Agencies (OTA) for hard earned margin. There are a number of marketing channels which work well for hotels with Google Ads still being one of […]