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Facebook Shopping is Here: A Guide To Facebook Shopping in 2020

A brief overview of what Facebook shopping is, what it requires, and how it can help small and large businesses alike dominate in these uncertain times while facing this COVID-19 pandemic.

What is Facebook Shopping?

Facebook has always had an aspect of eCommerce to it but as of this week Facebook’s CEO, Mark Zuckerberg has announced Facebook Shopping. 

This means that businesses will be able to create store profiles on Facebook where customers can browse full catalogs, save products, share products with friends, and purchase directly on the Facebook app.

This new feature is free and allows any business to open up a store and sell products making the hassle of creating a new website (that requires constant attention, maintenance, and money) almost unnecessary during these everchanging times.  

Let’s keep in mind that Facebook also has 2.45 billion monthly users making opening a store on this platform a potential gold mine with the right digital marketing. 

Facebook Shopping is also linked to Instagram which has an additional 1 billion monthly users. The constant use of these social media guarantees a high potential for profit as opening a Facebook Shop is like opening your store on a busy street.  

What Does Setting Up Facebook Shopping Require?

Firstly, if you have a Facebook page you can add a shop.

The only requirements are: 

  •  Sell physical items.
  •  Agree with Facebook’s Merchant Terms. 

Choose a cover image for your online store, as well as accent (brand) colors that will make the store feel like your personal store. 

There will also be options to customize the look and feel of your store even further.

You will then need to submit a feed or catalog of products (as many products as you want) with pictures and pricing and all the necessary details.

How Can Customers Reach these Online Stores for Support?

Through Whatsapp Messenger, Facebook, or Instagram. 

Instagram and Whatsapp are both owned by Facebook. 

This means that while shopping on either Instagram or Facebook, customers will be able to contact your online store via Whatsapp Messenger, Instagram Direct, or Facebook Messenger making communication easy and seamless. 

Why Facebook Shopping Will Be So Effective in 2020 During COVID-19? 

During these trying times when COVID-19 is drastically affecting almost all business as most businesses are closed and arent able to operate, the ability to have an online store with constant potential paying customers is a must-have.

Especially while having to stay at home where social media like Facebook and Instagram has been a cornucopia of information and entertainment. 

And now with this additional shopping feature, many businesses and individuals are allowed to create an income for themselves selling products online on a new platform that is yet to be dominated.

This will allow for the potential creation, rebirth, survival, and growth of many businesses in times that it is needed most. 

Who Does Facebook Recommend Should Use Facebook Shopping?

“It is recommended for businesses selling apparel, accessories (including bags and luggage), home furnishings, and baby or kids’ products. But other types of businesses can still use a shop to reach more people on Facebook.”

How to Take Advantage of this New eCommerce Platform? 

Facebook Shopping launched on 19 May 2020 and it is time to get started!

The sooner you can get your Facebook Shop up, the more chance you have of getting a headstart selling on the platform and you will soon be reaping the rewards of a successful online store. 

The trick to getting lots of sales on Facebook is to use remarketing audiences based on people who have been to your website. You can also use targeting techniques based on likes, interests, and in-market behavior such as how often users purchase or how much money they usually spend online and much MUCH more. 

The only issue is Facebook advertising can get a little tricky. A lot of codes need to be installed and well-targeted audiences and campaigns need to be in place with a mixture of appealing design and copy for strong ads to work and boost sales. 

Unfortunately getting your campaign right will take a bit of trial and error before you eventually get it right and this can be quite costly.

If you need strong, well-targeted campaigns built by experienced Facebook specialists, we know the ins and outs of Facebook and can give your store the boost it needs. 

Fill in a form and we will get right back to you! 

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