How to break into an industry when no one has heard of you When attempting to start to sell our new services (digital marketing services) I was struck with a harsh reminder, how difficult it can be to sell a product or a service (especially a service) to customers when you have no brand. We […]
How to generate more revenue without finding more customers All business owners perpetually occupy their minds with ways to expand and grow their business. In truth, although there might seem that there are an infinite number of ways to do this, there are essentially only three ways one can increase the revenue of one’s business. […]
Why good sales reps are SO hard to find When I started my coffee business I went through almost 20 sales reps before almost giving up on the sales rep idea. The more business owners I spoke to, the more I heard the same challenge, “There are just no good sales guys out there”. Thankfully, […]
How to prevent customer churn There are many great business models out there but for me you can’t beat an annuity type business. Finding a customer once and having them pay you every month or year seems like the only business worth being in. I see many small business owners delighted with getting a […]
The Real Reason Customers Buy From You Customers buy from you because you are the fastest, cheapest and have the best service or some combination of these right? That’s what most companies believe but it’s just not true. Every business believes it is special; That it has a unique selling proposition (USP) which separates it from […]
