The Best Facebook Marketing Courses You Should Take in 2021 to Boost Your E-Commerce Marketing Potential Note: We don’t earn any commissions on articles like this, we’re writing purely out of interest in uplifting the South African E-commerce space. One of the best investments you can make in your business is having a dedicated digital […]
How to Set Up Facebook Dynamic Shopping Ads for Your Shopify or WooCommerce Store This is a continuation of a previous article. Please read this article first if you haven’t set up your Facebook product catalog. Step 1 (Optional) Create Product Sets If you have a wide variety of different products in your catalogue, you […]
The 5 Main Reasons Your Facebook Ads Are Not Converting Into Sales or Leads You’ve set up your Facebook ad campaign and all is well. Or so you thought. It’s been a week. Two weeks. A month. Consistently the campaign is performing below your expectations. So you’re left wondering what exactly is the problem and […]
How to Set up a Facebook Catalog for Your Shopify or WooCommerce Store What Are Facebook Catalog Ads? Facebook catalog ads are a great way to deliver relevant product offers to your customers and automate some of your remarketing efforts. Essentially, Facebook draws in products from your catalogue dynamically when you’re running catalog ads, and […]
The Top 5 Facebook Marketing Mistakes Your E-commerce business Should Never Make Facebook tries hard to make its platform as easy and intuitive as possible. But when you’re dealing with any complex and evolving system, you’re bound to make mistakes eventually. Heck, even we’re constantly finding new problems and we do this for a living. That’s […]
A brief overview of what Facebook shopping is, what it requires, and how it can help small and large businesses alike dominate in these uncertain times while facing this COVID-19 pandemic. What is Facebook Shopping? Facebook has always had an aspect of eCommerce to it but as of this week Facebook’s CEO, Mark Zuckerberg has […]
The Three Best Ways to Do Cart Abandonment Marketing: Push Notifications, Exit Intent Popups and Messenger Ads Anyone that owns an e-commerce site knows the power of cart abandonment marketing. Cart abandonment marketing is the process of trying to re engage with users or customers who showed purchasing intent, by adding products to their cart, […]
Facebook Lead Generation vs Conversions Objective – The difference, pros and cons explained. When looking at implementing a digital marketing strategy on Facebook, from the outset it is imperative to choose the correct objective. Are you trying to generate leads or increase online sales? This will depend entirely on the nature of your website and […]
Facebook Page Reach Vs Post Reach Facebook is always rolling out new features in an effort to give users a more seamless and user-friendly experience. Unfortunately, that doesn’t always work in your favor when it comes to reaching as many people as possible with your page content. Facebook reach is the number of unique people […]
Best Facebook Marketing Tactics for E-commerce Websites Starting an ecommerce business is easy. Growing it? That’s a different story. Despite e-commerce giants like Amazon, you have a shared, distinct problem: The average consumer is now bombarded with more than 10,000 messages from brands each day, and it doesn’t help that the majority of the population’s […]
