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Category: Lead Generation

How to Choose the Right Facebook Advertising Objective

How to Choose the Right Facebook Advertising Objective

Facebook Lead Generation vs Conversions Objective – The difference, pros and cons explained.  When looking at implementing a digital marketing strategy on Facebook, from the outset it is imperative to choose the correct objective. Are you trying to generate leads or increase online sales? This will depend entirely on the nature of your website and […]

How Changing Your Campaign Objective Results in Increased Sales

How Changing Your Campaign Objective Results in Increased Sales

An Overview on How Changing the eCommerce Campaign on Your Website to Lead Generation Will Result in More Sales. So often digital marketers stare at their screens and wonder why all the data and statistics in their campaigns are showing characteristics of a successful campaign, yet the actual conversions or transactions are not being hit.  […]

How Removing Website Navigation Increases Conversion Rates 

How Removing Website Navigation Increases Conversion Rates 

A Brief Overview of the Advantage of Removing Website Navigation in Lead Generation Campaigns. So you are running a lead generation campaign. Your impressions and click-through rates are looking promising and your campaign appears to be strong, however, to no avail, the conversions are just not quite matching the progress of your campaign.  This is […]

Top 5 Things About LinkedIn Lead Generation You Need To Know

Top 5 Things About LinkedIn Lead Generation You Need To Know

Top 5 Things About LinkedIn Lead Generation You Need To Know If today’s most used social media platforms were a family, LinkedIn would be the attention-starved middle child. While marketers consistently praise more successful networks like Facebook, and audiences flock to cool new platforms like Snapchat, LinkedIn doesn’t seem to get much love. Until now… […]