inSyte Podcast Season 2 Episode 3: Kreet Our host Nadine Hocter spoke with Fred van Staden from Kreet. Kreet is a unique business Fred started, which specialises primarily in bespoke concrete statues with a modern aesthetic. Here’s some of what they discussed: Fred’s journey as a digital entrepreneur The value of outsourcing your weaknesses Taking […]
inSyte Podcast Season 2 Episode 2: Spaza Store Our host Nadine Hocter had a great chat with Craig Ludwick from Spaza Store. Spaza Store specialises in cloth dish covers, a great environmentally friendly alternative to single-use plastic like clingwrap. Here are some of the things they talked over: Finding the right target audience Creating a […]
inSyte Podcast Season 2 Episode 1: Hand Made by Fynbossie In the first episode of season 2, our host Nadine Hocter talked to Bianca Smith from Hand Made by Fynbossie. Bianca’s business specialises in handmade furniture, and she takes us over her experience taking the business from passion project to a full-time job. Here are […]
Our host Nadine Hocter interviews Stephan Hugo from Boerboel Wear, a proudly South African clothing brand specialising in outdoor wear. Here are some of the points they cover: Standing out from the crowd with how you showcase your product Creating an audience around your brand to organically grow your customer base Using viral marketing and […]
inSyte Podcast No. 12: POP Life Our host Nadine Hocter chats with Ebi Rasool from POP Life, a relatively new business specialising in importing Funko POP! products. Here are some of the things they cover: Ebi’s philosophy on launching a new business venture. Scaling up your business from a “shoestring” budget. Engaging with your consumer […]
inSyte Podcast No. 11: Legacy Lifestyle Our host Nadine Hocter chats with Michael Levinsohn from Legacy Lifestyle. Here are just some of the things they discuss: Leveraging an effective rewards strategy. Using strategic partnerships to create your own marketing ecosystem. The importance of tracking and attribution. Michael’s biggest lessons in digital marketing. Listen now with […]
inSyte Podcast No. 10: Yumm Bath and Body inSyte Podcast No. 10, and our first duo interview! Host Nadine Hocter chats with Fran Wilson and Stuart Wilson of Yumm Bath & Body. They discuss: The advantages of social media advertising over SEM for visually focused brands. Using KIT through Shopify. The importance of learning digital […]
inSyte Podcast No. 9: Gitana Swimwear Our host Nadine Hocter chats with Tanya De Jesus (née Gomes) of Gitana Swimwear! They discuss: The advantages of WooCommerce over Shopify. Using social media to create brand awareness and capitalising on it over search. Using influencer marketing to build your brand. Expanding your target market based on current […]
Our host Nadine Hocter chats with Natasha Fagri from Frost Popsicles. They discuss: Learning from other businesses’ wins and failures. Knowing who your customer is and adding convenience to their lives. Posting content that consumers value. Using different platforms to reach different sections of your customer base. The importance of constantly measuring marketing ROI.
Our host Nadine Hocter has a great chat with Amy Weare from We are Food about their business and the frozen food industry. Here are some of the points they cover: The challenges of the frozen food industry. Using social media to drive sales towards SEM. The benefits of working with a good digital marketing […]
