inSyte Podcast No. 11: Legacy Lifestyle Our host Nadine Hocter chats with Michael Levinsohn from Legacy Lifestyle. Here are just some of the things they discuss: Leveraging an effective rewards strategy. Using strategic partnerships to create your own marketing ecosystem. The importance of tracking and attribution. Michael’s biggest lessons in digital marketing. Listen now with […]
inSyte Podcast No. 10: Yumm Bath and Body inSyte Podcast No. 10, and our first duo interview! Host Nadine Hocter chats with Fran Wilson and Stuart Wilson of Yumm Bath & Body. They discuss: The advantages of social media advertising over SEM for visually focused brands. Using KIT through Shopify. The importance of learning digital […]
inSyte Podcast No. 9: Gitana Swimwear Our host Nadine Hocter chats with Tanya De Jesus (née Gomes) of Gitana Swimwear! They discuss: The advantages of WooCommerce over Shopify. Using social media to create brand awareness and capitalising on it over search. Using influencer marketing to build your brand. Expanding your target market based on current […]
Our host Nadine Hocter chats with Natasha Fagri from Frost Popsicles. They discuss: Learning from other businesses’ wins and failures. Knowing who your customer is and adding convenience to their lives. Posting content that consumers value. Using different platforms to reach different sections of your customer base. The importance of constantly measuring marketing ROI.
Our host Nadine Hocter has a great chat with Amy Weare from We are Food about their business and the frozen food industry. Here are some of the points they cover: The challenges of the frozen food industry. Using social media to drive sales towards SEM. The benefits of working with a good digital marketing […]
Our host Nadine Hocter chats with Arvin Mahanta, from SmartBuyGlasses Optical Group, about: The importance of SEM as an established brand. The challenges of growing a bootstrapped business with no outside funding. Measuring performance across platforms to determine what works best for your business. Optimising your SEM campaigns for performance.
Our host Nadine Hocter has a very informative chat with Susan Rowan, owner of I am Boho. Here are some of the things they discuss: Starting a digital-first store and its evolution over time. Trusting the Facebook algorithm to drive sales. Treating marketing like an investment for new businesses. The importance of targeting the right […]
Host Nadine Hocter chats with Tyron Sharnock of their parent company BM Food Manufacturers. They discuss: The positive impact of COVID-19 pushing businesses toward e-commerce. The advantages of e-commerce over retail only strategies. Using highly targeted ads via AI platform Christopher. Transitioning to using social media as a selling platform. The importance of having an […]
inSyte Podcast number 3. Our host Nadine Hocter has an enlightening chat with Phaedon Gourtsoyannis from Cape Coffee Beans. They discuss: Cape Coffee Beans’ evolution from Google Ads to smart shopping based marketing. The importance of monitoring your return on investment across platforms. Matching your marketing platforms to your product. Using email marketing to drive […]
Host Nadine Hocter chats with Clair Steir from Gift Experience SA. They discuss: Using Google Ads to maximise conversions. Defining proper KPI’s for measuring your business’ success. Experimenting and staying in touch with the market. Using remarketing across platforms to drive sales.