inSyte Podcast Season 2 Episode 4: 4AKid

Our host Nadine Hocter spoke with veteran e-commerce marketer Ally Cohen from 4AKid (among others).

4AKid is a unique online store specialising in child safety products, toys and accessories.

Here’s some of what they discussed:

• 4AKid’s journey from part-time passion project to national business
• Using Google ads to drive sales
• The importance of retargeting for turning traffic into conversions
• Ally’s advice for starting a new business and how to scale up from there

Listen to it now via the player above, or the links below!