Our host Nadine Hocter interviews Stephan Hugo from Boerboel Wear, a proudly South African clothing brand specialising in outdoor wear.
Here are some of the points they cover:
- Standing out from the crowd with how you showcase your product
- Creating an audience around your brand to organically grow your customer base
- Using viral marketing and humour to drive your brand equity
- Engaging with younger consumers to create lifetime value
- Learning what works for your brand and focusing in on it