Our host Nadine Hocter interviews Stephan Hugo from Boerboel Wear, a proudly South African clothing brand specialising in outdoor wear.

Here are some of the points they cover:

• Standing out from the crowd with how you showcase your product
• Creating an audience around your brand to organically grow your customer base
• Using viral marketing and humour to drive your brand equity
• Engaging with younger consumers to create lifetime value
• Learning what works for your brand and focusing in on it

Listen now!