inSyte Podcast Season 2 Episode 2: Spaza Store

Our host Nadine Hocter had a great chat with Craig Ludwick from Spaza Store.

Spaza Store specialises in cloth dish covers, a great environmentally friendly alternative to single-use plastic like clingwrap.
Here are some of the things they talked over:

• Finding the right target audience
• Creating a compelling brand story
• Adding value to people’s lives through marketing
• Using Facebook and email marketing to grow a marketing audience

Listen to it now via the player above, or the links below!