inSyte Podcast number 3. Our host Nadine Hocter has an enlightening chat with Phaedon Gourtsoyannis from Cape Coffee Beans.
They discuss:
- Cape Coffee Beans’ evolution from Google Ads to smart shopping based marketing.
- The importance of monitoring your return on investment
- across platforms.
- Matching your marketing platforms to your product.
- Using email marketing to drive both sales and customer value.
