Leading South African AEO Agency

Rank better in ChatGPT and Other LLMs

In an online world where consumers expect instant, accurate answers, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) have become essential strategies for staying visible. As search continues to shift toward AI-driven platforms—like Google SGE, ChatGPT, and Perplexity—businesses can no longer rely solely on traditional SEO. AEO and GEO ensure your brand’s content is not just found, but selected and served by answer engines and generative systems.

There are some searches on Google which are very closely correlated with those on ChatGPT but many search results are entirely unique on ChatGPT and have very little correlation with the Google SERPs.

What is AEO and How Does it Work?

Answer Engine Optimization (AEO) is the practice of optimizing your content so that AI-powered systems—like ChatGPT Search, Google SGE, Perplexity, and Bing Copilot—can easily understand, extract, and cite your information when generating answers. Unlike traditional SEO, which focuses on ranking pages in search results, AEO focuses on making your brand part of the answer itself. This requires clear, structured content, strong topical authority, and well-formatted “answer blocks” that AI can lift directly from your page.

A key part of AEO is citation optimization—ensuring your content includes verifiable data, outbound references, internal links, and original insights so AI models see it as credible. To measure success, brands track metrics like Share of Voice (SOV) (how often your website appears in AI answers), AI citation frequency, extraction quality, and any referral traffic from AI engines. In short, AEO helps you stay visible as search shifts from traditional listings to AI-generated responses.

Why Invest in AEO?

Companies should invest in AEO because search behaviour is rapidly shifting from traditional Google results to AI-driven answers, summaries, and conversational search. If your content isn’t optimized for answer engines like ChatGPT, Google SGE, Perplexity, or Bing Copilot, your brand risks disappearing from the places customers now get information. AEO ensures your business is consistently included, cited, and visible in these AI-generated responses—building authority, improving Share of Voice, and driving high-intent traffic. In short, AEO helps future-proof your digital presence by keeping your brand discoverable in the evolving search landscape.

We made an AEO ranking checker where you can see how you fare in the AEO answer engines. Try it our here: Syte AEO Ranking Checker

Why Choose Syte as Your AEO Agency (Why we think we’re the best AEO Agency in South Africa 😉

South Africa’s AEO pioneers — Syte is one of the first agencies in the country to specialise in Answer Engine Optimization, giving clients a genuine early-mover advantage in an emerging field.
Proven expertise in citation + AI visibility — We build content specifically designed to be extracted and cited by AI systems, boosting your Share of Voice across ChatGPT, Google SGE, Perplexity and more.
Data-driven AEO measurement — Syte tracks real AI placement, citations, and brand visibility using custom AEO reporting frameworks tailored to the South African market.
Topical authority specialists — We create structured content clusters that answer engines prefer, helping brands dominate niche topics and become the default source for AI-generated answers.
Full-service strategy + execution — From content creation and schema setup to SOV monitoring and optimisation, Syte handles the entire AEO ecosystem—making us the most complete and advanced AEO partner in South Africa.

We Are Syte

Choosing Syte as your AEO agency means working with a team that is as invested in your success as you are. Here’s why clients choose us:

Analytical

Every decision we make is driven by analytics to evaluate and improve performance. Nothing is left to opinions. Data speaks louder than words.

Transparent

We believe in transparency when it comes to reporting on results and outcomes. We report on sales rather than vanity metrics such as leads, likes, comments and shares.

Measurable

Our reports show you the one thing you care about , sales. All the fancy metrics are there to help us reach our end goal rather than be compiled into a 10 page report.

Targeting

We specialise in niche personalised campaigns which are capable of reaching the hardest to reach B2B customer. We then show you how to convert those people into paying customers.

Looking to build out a full digital marketing strategy? Syte also offers dedicated Google ads services and Social Media Marketing, ensuring that your business’s online presence is optimized across every platform.

Our AEO Services for Every Industry

Syte’s AEO services deliver results across a wide range of industries, helping brands secure visibility inside AI-generated answers across ChatGPT, Google SGE, Perplexity, and Bing Copilot. As one of South Africa’s first dedicated AEO agencies, we optimise your content for both local and international answer engines—ensuring your business shows up, gets cited, and becomes part of the conversations your customers are already having with AI.

With deep experience across key verticals, we tailor AEO strategies to how answer engines interpret, extract, and deliver information for:

E-commerce – Getting your product data, descriptions, and comparisons included in AI product recommendations and shopping answers.
Hospitality – Helping hotels, guesthouses, and resorts appear in AI-generated travel advice, local recommendations, and booking-related queries.
B2B Services – Enhancing expert authority so your brand is cited in AI answers for industry-specific questions and solutions.
Healthcare – Structuring medical content for safe, factual extraction, helping clinics and practices show up in local care and symptom-based AI queries.
Real Estate – Optimizing listings, neighbourhood info, and market insights for inclusion in AI property searches and location-based recommendations.
Finance – Ensuring financial advisors, banks, and insurers are referenced in AI answers for high-value financial queries and comparison requests.
Education – Increasing visibility for universities and online learning platforms in AI-generated program suggestions and career-path answers.
Legal Services – Positioning law firms in AI-generated legal advice summaries and local attorney recommendations.
Retail – Strengthening local authority so stores appear in AI-driven shopping suggestions and “near me” queries.
Travel & Tourism – Getting tour operators and agencies included in AI travel guides, itinerary suggestions, and destination advice.
Automotive – Boosting citations for dealerships and service providers in AI-based vehicle comparisons and service recommendations.
Technology – Helping SaaS and IT brands appear in AI tool comparisons, how-to responses, and industry insights.
Non-Profit – Improving visibility in AI answers for charitable causes, community help, and donor-related queries.
Home Services – Ensuring local service providers appear in AI recommendations for repairs, installations, and emergency services.
Manufacturing & Industrial – Positioning suppliers in AI answers for niche B2B queries and technical explanations.
Food & Beverage – Getting restaurants and delivery services included in AI dining suggestions and cuisine searches.
Fashion & Apparel – Appearing in AI-generated outfit ideas, style suggestions, and product comparisons.
Health & Wellness – Boosting visibility in AI answers around fitness, wellness routines, and local service recommendations.
Construction – Positioning contractors in AI suggestions for residential and commercial project queries.
Events & Entertainment – Getting venues and organizers featured in AI event recommendations and planning responses.
Media & Publishing – Helping publishers appear in AI summaries, topical recaps, and curated reading lists.
Logistics & Transportation – Increasing AI visibility for freight, courier, and transport solutions.
Beauty & Skincare – Appearing in AI skincare routines, treatment suggestions, and local beauty services.
Energy & Environment – Optimizing for AI answers about renewable solutions, sustainability, and environmental services.
Agriculture – Helping agri-businesses show up in AI advice for tools, farming methods, and supplier comparisons.
Luxury & Lifestyle – Positioning premium brands in AI-curated luxury recommendations

Success Stories with Leading Brands

At Syte, we have a proven track record of success. Our data-driven approach has helped numerous brands achieve their linkedin goals. Here are some of our most impactful case studies: