Digital MarketingMeasuring sales, not likes
A conversation about the shift from vanity metrics to marketing that sales teams and founders can believe in.
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inSyte Podcast
Conversations with founders, marketers and operators about what actually moves revenue.
Digital Marketing
AEO / AI SearchAI search and the future of SEO
How brands should think about visibility inside ChatGPT, Gemini, Perplexity and Google AI Overviews.
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Paid MediaPaid media that CFOs understand
Why performance media has to move beyond platform dashboards and into pipeline, revenue and margin conversations.
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SEODirect booking growth for hotels
A practical look at hotel marketing, search demand, OTAs and the path to more profitable direct bookings.
Read moreB2B Lead GenerationB2B lead generation sales teams actually use
How to design B2B campaigns around fit, intent, follow-up and real pipeline quality.
Read moreSEOE-commerce growth without vanity metrics
A discussion about revenue, feed quality, shopping campaigns, organic visibility and conversion economics.
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