Paid advertising for hotels
Search, Hotel Ads and remarketing aimed at booking value, not clicks.
01 / Hospitality
Specialist hotel and hospitality marketing — built for direct bookings.
Digital marketing experts for boutique hotels, hotel management companies, game lodges, guest houses and resorts. We grow the bookings you own, not the ones you rent from an OTA.
Why it matters
Why direct bookings matter: margin, data and loyalty
An OTA booking costs you 15–25% in commission, and the guest belongs to the platform, not to you. A direct booking keeps the margin, the guest data and the ability to market to them again.
We approach hotel marketing from an analytics perspective: booking value, lead time, cancellation rate and revenue per available room, per channel. That is what decides where the next rand of budget goes.
The goal is not to abandon OTAs — it is to stop paying commission on guests who would have booked with you directly if they had found you first.
What we do
How we maximise your direct bookings
Outrank OTAs with SEO and AEO
Own your own brand terms and the destination searches OTAs currently win.
Social media for hotels
Trust and desire built through the property, the rooms and the guest experience.
Content marketing
Show what makes the property different — location, food, experiences, packages.
Email for repeat stays
Segmented campaigns that turn a first stay into a second and third.
Analytics and optimisation
Booking-engine tracking so every channel is judged on confirmed revenue.
130+Clients trust our data-driven approach
15–25%Typical OTA commission we help you avoid
200+Brands served since 2014
48hrResponse time on every enquiry
FAQ
Frequently asked questions
How can a hotel marketing agency increase direct bookings?
By capturing demand before the OTA does — ranking for your brand and destination searches, running paid campaigns aimed at booking value, and fixing the booking-engine journey so visitors complete the reservation.
What services do you offer for hotels?
Google Ads and Hotel Ads, SEO and AEO, paid social, content, email marketing, conversion optimisation on the booking engine, and analytics.
Why reduce reliance on OTAs?
Commission is the obvious cost, but the bigger one is data. Direct guests can be remarketed to and turned into repeat stays; OTA guests cannot.
How important is AEO or GEO for hotels?
Increasingly central. Travellers now ask ChatGPT and Google AI for hotel recommendations, and those answers cite a small set of sources. Being one of them matters.
How do you measure success?
Confirmed direct revenue, cost per booking, average booking value, lead time and revenue per available room — pulled from your booking engine, not just ad platform figures.
Talk to us
Tell us your growth target. We'll show you the fastest path to revenue.
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