Creative testing
Multiple angles and formats tested continuously against cost per result.
01 / Facebook Ads
Drive leads to your business today.
Facebook and Instagram remain the cheapest way to reach a large, well-targeted audience in South Africa — when the creative and tracking are right.
Why Meta
Reach demand before it reaches search
Meta puts your offer in front of people who are not searching yet. That makes it excellent for demand creation, remarketing and volume — and weaker for capturing buyers who are already comparing options.
Likes and brand awareness are a natural by-product of running lead campaigns properly. They are not the goal, and we do not report them as if they were.
Creative is the biggest lever on Meta. We treat ad production as a testing programme: several angles live at once, measured on cost per result, with losers cut fast.
What we do
How we run Meta
Audience strategy
Cold, warm and custom audiences structured so they do not cannibalise each other.
Full-funnel structure
Prospecting, remarketing and retention campaigns with distinct jobs and budgets.
Catalogue & Advantage+
Product feeds and Advantage+ campaigns tuned for e-commerce margin.
Tracking & CAPI
Pixel plus Conversions API so results survive iOS and browser restrictions.
Revenue reporting
Blended ROAS and cost per acquisition, reconciled against your actual sales.
130+Active client campaigns
88xBest recorded ROAS on Meta
R42Lowest cost per conversion on Google
48hrResponse time on every enquiry
Straight talk
The honest pros and cons
No channel is right for everyone. Here is where this one wins and where it does not.
Facebook & Instagram ads
Pros
- Leads are generated quickly, unlike SEO which is a longer-term game
- Very low cost per thousand impressions relative to search
- Likes and brand awareness come free with well-run lead campaigns
- Powerful remarketing to visitors, customers and lookalike audiences
Cons
- Leads are often less qualified than Google search or SEO leads
- Creative fatigues quickly and needs continuous production
- Attribution is messier than search and needs proper tracking setup
FAQ
Common questions
Facebook or Google — which first?
If people already search for what you sell, start with Google. If you are creating demand or selling visually, start with Meta. Most of our clients eventually run both.
How much creative do you need from us?
Ideally raw product or team footage. We can produce and edit ad creative, but authentic source material always outperforms stock.
Do you manage Instagram too?
Yes — Instagram sits inside the same Meta account and is included in campaign planning and reporting.
Talk to us
Tell us your growth target. We'll show you the fastest path to revenue.
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