Targeted campaigns
Demographics, interests and behaviours matched to your actual buyer.
01 / Social Media
Drive sales to your business not just likes.
Many agencies chase engagement. We use social to move product and generate qualified leads — engagement is what happens along the way.
Why social
Reach buyers who are not searching yet
Social platforms are one of the most powerful ways to reach your audience, including people who are not actively looking for your product. Millions of South Africans spend hours a day on Facebook, Instagram, TikTok and LinkedIn.
Paid social remains one of the most affordable ways to generate qualified leads locally, with a return that holds up when the creative and targeting are managed properly.
Organic is a long-term play. Paid delivers immediate engagement and leads, which is why we usually lead with paid and let organic build authority behind it.
What we do
Our approach to social
Creative production
Thumb-stopping ad creative produced and tested at pace.
Lead generation
Cost-effective lead flow with forms and landing pages built to convert.
Multi-platform
Meta, TikTok, LinkedIn and YouTube planned as one budget, not four silos.
Brand & loyalty
Consistent presence that builds recall, trust and repeat purchase.
Sales reporting
Reporting on revenue and leads, with engagement as a secondary metric.
130+Active client campaigns
88xBest recorded ROAS on Meta
R42Lowest cost per conversion on Google
48hrResponse time on every enquiry
Straight talk
The honest pros and cons
No channel is right for everyone. Here is where this one wins and where it does not.
Social media marketing
Pros
- Massive audience reach, even among people not actively searching
- One of the most cost-effective lead generation channels in South Africa
- Immediate results from paid, unlike the slower organic build
- Brand awareness and loyalty come as a by-product of good campaigns
Cons
- Lead quality is typically lower than search-intent channels
- Creative fatigue means constant production is required
- Organic reach alone is very limited without budget behind it
FAQ
Common questions
Do you handle organic posting too?
We focus on paid social and the creative behind it. Where organic supports the paid strategy, we plan it with you rather than posting for the sake of a schedule.
Which platform should we be on?
Whichever one your buyers use. For most B2C that is Meta and TikTok; for B2B it is LinkedIn. We would rather run two platforms well than five badly.
How is success measured?
Leads, sales and cost per acquisition. Reach and engagement are diagnostic, not the goal.
Related
Where this fits
Talk to us
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