LinkedIn Ads
Job title, seniority, company size and industry targeting for high-value B2B offers.
01 / Lead Generation
Leads your sales team actually wants to call.
Multi-channel lead generation built for B2B. We test the mediums, kill what does not convert and scale what fills the pipeline.
The approach
Test broadly, then double down
Every lead gen campaign has its own nuances. In the first months we run a multi-faceted approach across several mediums, then analyse each one independently on cost per qualified lead — not cost per click.
Once the numbers come back we make a call: scale it, fix it, or cut it. That decision is made on your data, not on what we happen to be good at selling.
We report on the full journey — lead volume, lead quality, close rate and cost per acquired customer — so you can see which channel is genuinely paying for itself.
What we do
The mediums we use
Google Search
Capture buyers already searching for the solution you sell, at the bottom of the funnel.
Meta
Cheap reach and remarketing that keeps you in front of prospects between touchpoints.
YouTube
Education-led video that builds trust in longer, more considered buying cycles.
Landing pages & forms
Purpose-built pages and lead forms, continually tested to lift conversion rate.
Lead tracking
CRM integration and reporting so every lead is attributed back to a channel and a cost.
130+Active client campaigns
88xBest recorded ROAS on Meta
R42Lowest cost per conversion on Google
48hrResponse time on every enquiry
Straight talk
The honest pros and cons
No channel is right for everyone. Here is where this one wins and where it does not.
Paid lead generation
Pros
- Leads can be generated within days, unlike SEO which is a longer game
- Every rand is measurable back to a lead and a cost per acquisition
- Budget can be scaled up or paused the moment your capacity changes
Cons
- Leads stop the moment the budget stops — it does not compound like SEO
- Lead quality varies by channel and needs a sales process to filter it
- It needs a fast follow-up: slow responses waste good leads
FAQ
Common questions
How quickly can we expect leads?
For most paid campaigns, first leads land within the first one to two weeks. The first 90 days are about finding the channel and message that produce the cheapest qualified lead.
Do you guarantee a number of leads?
No. Anyone guaranteeing lead volume before seeing your offer, market and budget is guessing. We set a target cost per lead with you after the first testing phase and hold ourselves to it.
What do you need from us?
A clear offer, a person who can respond to leads quickly, and access to your CRM or a way to tell us which leads turned into deals.
Which channel works best for B2B?
LinkedIn and Google Search usually carry B2B, with Meta and YouTube supporting them. But we test rather than assume — a few clients get their cheapest deals from channels nobody expected.
Talk to us
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