Account-based marketing
Target the accounts you actually want, by role and seniority, across LinkedIn and Google.
01 / B2B marketing
B2B marketing that generates pipeline — not just MQLs.
We measure success in signed contracts and revenue, not form fills. Account-based marketing, LinkedIn Ads, intent data and SEO/AEO for B2B buyers who research before they buy.
The problem
Most agencies optimise for MQLs. We optimise for pipeline.
B2B has a long, multi-touch buying cycle with a committee at the end of it. An agency that reports on form fills can look excellent while your sales team drowns in unqualified leads.
We start at the other end: what does a closed deal look like, what is it worth, and what did it cost to acquire? Then we build the channel mix backwards from there.
That means fewer, better leads, mapped to accounts and stages in your CRM, with reporting your sales director recognises.
What we do
Pipeline-focused B2B marketing
LinkedIn Ads
The core B2B channel — job title, company size and industry targeting for high-value offers.
B2B SEO + AEO
Own the research phase in Google and in AI assistants where buyers now shortlist vendors.
CRM-aligned attribution
Leads, opportunities and closed-won stitched back to the campaign that created them.
Content that sells
Comparison pages, proof and technical content the buying committee can circulate internally.
Sales enablement
Follow-up cadence and qualification so good leads are not wasted by slow process.
200+Brands served since 2014
130+Active client campaigns
100+Published case studies
10+ yrsPremier Google Partner
Service comparison
B2B marketing — generalist agency vs Syte
What gets measured
The Syte way
- Qualified opportunities and pipeline value
- Cost per closed deal by channel
- Deal velocity and win rate by source
Most agencies
- MQLs and form fills
- Cost per lead only
- Traffic and engagement growth
Targeting
The Syte way
- Named target accounts and buying roles
- Intent signals before the enquiry
- Message tuned per stage
Most agencies
- Broad interest targeting
- Whoever fills in the form
- One generic offer for everyone
FAQ
Common B2B marketing questions
How long is a realistic B2B ramp?
First qualified leads typically land in weeks; a full read on pipeline and win rate needs one to two sales cycles, which for most South African B2B clients is three to six months.
Is LinkedIn worth the cost per click?
Often yes, because the cost that matters is per closed deal. On high-value contracts a R400 click is cheap. On low-ticket offers it usually is not, and we will say so.
Do you need access to our CRM?
We need some way to know which leads became deals. CRM access is easiest, but a monthly export works too.
Can you help if our sales process is the bottleneck?
Yes — that is what our sales management work is for. There is no point buying more leads into a leaking process.
Talk to us
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