Sponsored products
Bid and keyword management on the listings that actually carry margin.
01 / Takealot Ads
Win the shelf on South Africa's biggest marketplace.
Takealot Ads gives you direct access to millions of active shoppers through sponsored listings, banners and category placements at the exact moment of purchase intent.
What it is
Advertising inside the buying moment
Takealot Ads is the advertising platform of South Africa's largest online retailer. Placements sit directly in front of shoppers who are already on the site with their card out.
The suite spans sponsored product listings, homepage banners, category takeovers, newsletter features, deal zone promotions and retargeting. Each format serves a different stage of the shopper's journey.
The discipline is margin. Marketplace advertising is easy to overspend on, so we manage bids, product selection and share of voice against contribution profit, not just ROAS.
What we do
What we manage
Category placements
Category and search-page positioning against your closest competitors.
Banners & takeovers
Homepage and category creative for launches and seasonal pushes.
Listing optimisation
Titles, images, attributes and content that lift both rank and conversion.
Stock & buy box
Coordinating spend with stock levels so you never pay for out-of-stock traffic.
Margin reporting
Reporting on contribution profit per SKU, not just marketplace ROAS.
FAQ
Common questions
Do we need to be a Takealot seller already?
Yes — Takealot Ads runs on your existing seller account. We can advise on listing quality before you start spending.
Should we run Takealot and Google together?
Usually yes. Takealot captures marketplace demand while Google and Meta build the brand searches that convert everywhere, including your own store.
Which businesses suit Takealot Ads?
Any brand with in-demand physical products and stock depth. Thin margins or unreliable stock make marketplace advertising painful.
Related
Where this fits
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