Demographic targeting
Job title, experience, education, industry, company and interest layering.
01 / LinkedIn Ads
Advertising built specifically for B2B.
LinkedIn lets you target by job title, company size, industry and professional interest — the closest thing B2B has to picking your buyer by name.
Why LinkedIn
Target the person, not the keyword
Unlike search platforms, LinkedIn lets you reach decision makers before they start searching. You choose the seniority, function, company size and industry, and your message reaches exactly that room.
You can also remarket to site visitors and upload contact or company lists, which turns your existing database into a targeting layer rather than a cold email list.
The trade-off is cost per click. LinkedIn is expensive, so the offer, the creative and the lead form have to be sharp. That is where most accounts fail and where we spend our time.
What we do
What we run on LinkedIn
ABM & list targeting
Named-account campaigns against your target company and contact lists.
Lead gen forms
Native forms tested across field combinations, CTAs and creative.
Sponsored content
Feed-native content built to earn attention, not just impressions.
Message ads
Direct inbox placements for high-value, well-qualified offers.
Pipeline reporting
Cost per qualified lead and closed deal, not cost per form fill.
130+Active client campaigns
88xBest recorded ROAS on Meta
R42Lowest cost per conversion on Google
48hrResponse time on every enquiry
Service comparison
Our LinkedIn process versus the industry default
The Syte way
- Highly targeted campaigns to the people who matter — CTRs typically 2–5%
- Targeting combines job experience, education, demographics, company and interests
- Ads served to site visitors, decision makers, target companies and your own database
- Constant testing of landing pages, lead forms, calls to action and audiences
Most agencies
- Boost existing posts to wide audiences, typically under 1% CTR
- Target using basic lists or job title selections only
- Serve to cold audiences from LinkedIn's default selection
- Use generic lead forms with no testing of fields, CTAs or copy
Straight talk
The honest pros and cons
No channel is right for everyone. Here is where this one wins and where it does not.
LinkedIn advertising
Pros
- Unmatched B2B targeting precision by role, seniority and company
- Reaches decision makers who are not actively searching yet
- Native lead forms convert well because the profile pre-fills
Cons
- Cost per click is high compared to Google and Meta
- Weak offers get punished — you cannot brute-force volume
- Consumer and low-ticket products rarely justify the cost
FAQ
Common questions
Is LinkedIn worth it for smaller B2B companies?
If your average deal value justifies a higher cost per lead, yes. For low-ticket offers, Google Search usually delivers cheaper qualified demand.
What is a realistic cost per lead?
It varies widely by industry and offer. We benchmark in the first 30 days and then optimise against a target you agree with us.
Can you use our contact database?
Yes. Contact and company list uploads are one of the strongest LinkedIn plays, and they pair well with remarketing.
Talk to us
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