Search
Tight intent-matched campaigns with negative keyword discipline that protects budget.
01 / Google Ads
PMax, Shopping, Search and everything between.
We manage Google Ads for over 130 companies — from ten products to ten thousand, and service businesses with no products at all.
Why Google
Reach buyers at the exact moment of intent
With millions of searches happening daily, Google Ads is the fastest way to put your product in front of people already looking for it. The catch is that it punishes sloppy structure quickly and expensively.
We build campaigns around audience insight and margin: which segments are ready to buy, what they should see, and what a conversion is genuinely worth to your business.
Ad copy, creative, feed quality, bidding and landing pages are treated as one system. Improve any one of them in isolation and the account plateaus.
What we do
How we run accounts
Shopping & PMax
Feed optimisation and asset groups structured by margin, not by whatever imports.
Audience insights
Segmentation and behavioural data so ads reach people ready to buy.
Ad copy that converts
Messaging written to the search, tested continuously against the control.
Display & remarketing
Creative that stays on brand and brings back the buyers who hesitated.
Conversion tracking
Clean tracking and value reporting so ROAS numbers can be trusted.
130+Active client campaigns
88xBest recorded ROAS on Meta
R42Lowest cost per conversion on Google
48hrResponse time on every enquiry
Straight talk
The honest pros and cons
No channel is right for everyone. Here is where this one wins and where it does not.
Google Ads
Pros
- Reaches people actively searching for your product right now
- Pay per click — you only pay when someone engages
- Scales up or down instantly as capacity and season change
- Every rand is measurable back to a conversion and its value
Cons
- Competitive niches have high cost per click that punishes weak pages
- Traffic stops the day the budget stops
- Requires ongoing management — set-and-forget accounts drift and waste spend
FAQ
Common questions
What budget do we need to start?
Media spend depends on your market, but most accounts need enough volume to learn. We will tell you honestly if your budget is too low to be worth managing.
Who owns the account?
You do. We work in your Google Ads account, and if we ever part ways the account, data and history stay with you.
Do you charge a percentage of ad spend?
No. We charge a monthly service fee based on complexity, so our advice is not biased toward spending more. Ranges are on our pricing page.
How fast do results come?
Search campaigns often produce conversions in the first weeks. PMax and Shopping need a learning period, usually two to four weeks before judging performance.
Talk to us
Tell us your growth target. We'll show you the fastest path to revenue.
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