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01 / AEO case studies

Get cited by ChatGPT, Perplexity and Google AI — before your competitors do.

AEO is the new SEO. While other agencies still chase keyword rankings, your buyers are asking AI assistants for recommendations. We get your brand into those answers.

Common questions

The shift

What AEO is and how it works

Answer Engine Optimisation is the work of becoming a source that AI assistants quote. Instead of ten blue links, the buyer gets one answer citing three or four brands — and if you are not one of them, you are invisible at the exact moment of shortlisting.

The mechanics differ from classic SEO. Retrieval favours clearly structured, factual, well-attributed content, entity consistency across the web, and third-party corroboration of your claims.

We audit your current AI visibility, fix the content and schema layer, then build the citations and authority signals that make you the safest source for an assistant to quote.

What we do

Three steps to AI visibility

AEO baseline audit

Where you are cited today across ChatGPT, Perplexity, Gemini and Google AI answers — and where competitors are.

Content and schema fixes

Answer-shaped content, entity clarity and structured data so retrieval can use your pages.

Authority building

Third-party citations, reviews and mentions that corroborate what your site claims.

Prompt-level tracking

Monthly tracking of the prompts your buyers actually use, and whether you appear.

SEO that still pays

Classic organic keeps running underneath — AI answers draw on what ranks.

Industry playbooks

AEO applied per vertical: hospitality, iGaming, e-commerce, B2B and professional services.

200+Brands served since 2014
130+Active client campaigns
100+Published case studies
10+ yrsPremier Google Partner

Service comparison

Most agencies are still pitching SEO from 2019

Approach

The Syte way

  • Tracks citations in AI answers, per prompt
  • Content structured for retrieval and attribution
  • Entity and authority work off-site

Most agencies

  • Tracks keyword positions only
  • Long blog posts written for volume
  • Link building with no entity strategy

FAQ

Common AEO questions

Is AEO different from SEO?
It overlaps but is not the same. SEO earns rankings; AEO earns citations inside generated answers. Good SEO helps, but structure, entity clarity and third-party corroboration matter far more for AEO.
How do you measure it?
We track a defined set of buyer prompts across the major assistants monthly and report whether you appear, in what position, and with what claim attached.
How long does it take?
Early citation movement usually appears in six to twelve weeks. Durable presence in competitive categories takes a few months of authority work.
Do we need to stop doing SEO?
No. Assistants draw heavily on what already ranks, so organic and AEO run together.

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