Property-level visibility
Whether your property is named across ChatGPT, Perplexity, Gemini and Google AI answers.
01 / Hotel AI rank tracker
Hotel AI SEO rank tracker — does ChatGPT recommend your property?
Travellers now ask AI assistants where to stay. Find out whether your hotel, lodge or guest house is named in those answers, or whether an OTA and a competitor are answering for you.
The tool
Check your AI search visibility
Tell us what to look for and we will report exactly where you appear in AI answers today.
Why it matters
AI search is the new shortlist
When a traveller asks an assistant for "a boutique hotel near the V&A Waterfront", the reply names three or four properties. If yours is not one of them, the enquiry never reaches you — and you never see it in your analytics.
Worse, assistants often answer with OTA listings rather than the property itself, which means you pay commission on a guest who was actively looking for you.
This check reports the destination and property prompts your guests use, who is being recommended, and the content, schema and review signals needed to get your property into those answers.
How it works
What you get back
OTA displacement check
Where an OTA listing is answering in your place, costing you commission on direct demand.
Competitor set
Which nearby properties are being recommended, and what they are praised for.
Schema and content gaps
Hotel, room, amenity and review structured data assistants rely on.
Review signal audit
Rating volume and recency across the sources assistants actually cite.
Direct-booking fix list
Prioritised actions to convert AI visibility into direct reservations.
FAQ
Common questions
Which prompts should we test?
Destination prompts ('best lodge near Kruger for families'), occasion prompts ('honeymoon hotel Cape Town') and brand prompts ('is <property> any good'). We suggest a set if you are not sure.
Why do OTAs appear instead of our website?
OTAs publish heavily structured, review-rich pages per property, which makes them easy to cite. The fix is to make your own property pages equally structured and better corroborated.
Will this increase direct bookings?
AI visibility on its own creates awareness; direct bookings follow when the booking-engine journey converts. We usually pair AEO with conversion work on the booking flow.
How often should we re-check?
Monthly. Assistants update their sources continually, and seasonality changes which prompts matter.
Talk to us
Ready to win the direct booking instead of the OTA?
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