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The team discusses the reporting gap between ad platforms and finance teams, and how marketers can close it with better conversion tracking and clearer commercial definitions.
Topics include Google Ads, paid social, lead value and when to scale or cut spend.
Digital MarketingA conversation about the shift from vanity metrics to marketing that sales teams and founders can believe in.
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AEO / AI SearchHow brands should think about visibility inside ChatGPT, Gemini, Perplexity and Google AI Overviews.
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SEOA practical look at hotel marketing, search demand, OTAs and the path to more profitable direct bookings.
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