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Author: Dane Summers

The Best E-commerce Marketing Tools in 2022

The Best E-commerce Marketing Tools in 2022

Whether you’re new to the online retail space, or an existing business looking to grow and expand in the new year, there are plenty of tools out there for you.  All of them claim to be the best investment for your hard-earned revenue – so it can be hard to decide where to start. That’s […]

How to Set Up Facebook Messenger Chatbots And Who They’re For

How to Set Up Facebook Messenger Chatbots And Who They’re For

Do you find yourself suffering from low conversion rates on your Facebook ads? Are you struggling to keep up with the volume of incoming messages on Facebook, and losing sales because of it? Today we’d like to highlight an often overlooked, but incredibly valuable, feature on Facebook and Facebook ads: Facebook Messenger Chatbots.  What Are […]

How to Turn on Google Reviews for Your Business – And Why You Should

How to Turn on Google Reviews for Your Business – And Why You Should

You may have noticed that Google has a built-in review system – both for businesses as a whole and individual products through Google Shopping.  These are amazing opportunities to improve first-time conversion rates and build trust amongst your target market.  It’s a great, free, tool for creating social proof on the world’s biggest search engine. […]

LSI Keywords vs Related Phrases and How to Use Them for SEO

LSI Keywords vs Related Phrases and How to Use Them for SEO

If you’ve heard the term “LSI keywords” and been confused as to what exactly they are – or what they’re used for- you’re in the right place.  In this article, we’re going to give you a quick overview of what LSI keywords are and how you can use them to boost your website’s SEO strategy.  […]

Google Analytics 4 vs Universal Analytics for Ecommerce

Google Analytics 4 vs Universal Analytics for Ecommerce

If you’ve played around with Google Analytics recently, you’ve likely realised that there are in fact two very different options for setting up and managing your tracking analytics.  There’s Google Analytics 4 (GA4) – the new default which Google will suggest do you when setting up a property – and there’s the older Google Analytics […]

The 3 Best Ways to Market Your Hotel & Hospitality Business Online 

The 3 Best Ways to Market Your Hotel & Hospitality Business Online 

If you run a hotel or hospitality business, you know just how hard it can be to maintain occupancy levels throughout the year.  If you haven’t seriously considered online marketing as the solution to this – you’re seriously missing out.  Online marketing is the best way to reach a global network of potential customers for […]

The 3 Best Ways to Market Your Solar Business Online

The 3 Best Ways to Market Your Solar Business Online

With South Africa’s restrictions on energy generation and household interest in personal solar power booming, it’s a great time to get into the solar business. As with most businesses, however, you need a deliberate strategy on how and where you want to compete in the industry.  In markets like solar, where the products and services […]

The 3 Best Ways to Market Your Fashion or Clothing Business Online 

The 3 Best Ways to Market Your Fashion or Clothing Business Online 

With online shopping becoming more and more popular – the online fashion and clothing markets are also booming. The good news is that there’s more business to go around for everyone. The bad news? Well, there are more businesses looking to take advantage of the boom. This means everyone needs to be thinking of how […]

The Best Ways to Market Your IT or Technology Business Online

The Best Ways to Market Your IT or Technology Business Online

In today’s day and age, having a great product or service just isn’t enough.  It’s unfortunate, but that’s the truth of it. Marketing has become an increasingly vital function in every business – IT included.  You need to stand out somehow, in increasingly saturated markets full of people clamouring for your customer’s attention. Marketing serves […]