Click and Collect: The Future of South African E-commerce? South African e-commerce is in a unique position globally, where we have long lagged in the adoption of online shopping only to face a boom in demand following the COVID-19 pandemic. In 2019 e-commerce accounted for only 1,6% of online retail sales, compared to 14,8% in […]
Google Advertising Costs: Your Google Ads Pricing Guide for 2021 Google themselves estimate an average Return on Investment (ROI) of 8x over their platform, including paid and organic search. That means for every R 1 spent on the platform, on average people earn R 8 of gross revenue in return. This includes paid and organic […]
How to Benchmark Your Social Media Advertising Costs in 2021 Table of contents Facebook Advertising Costs Instagram Advertising Costs LinkedIn Advertising Costs YouTube Advertising Costs An estimated 3,96 billion people globally use social media. For context, that’s 51% of the entire world’s population. That’s absolutely insane market penetration, and that means it’s no wonder that […]
How Can I Advertise Health Products on Facebook in 2021? The global health and wellness industry was valued at around 4,7 trillion dollars in 2017 and is still experiencing healthy growth (pun intended). This means there is a ton of potential in the industry for new businesses and products to form, but just as much […]
What Are the Average Facebook Advertising Costs for a South African E-commerce Business in 2021? If you’re looking at expanding into Facebook advertising in the new year, one of the first questions you’re likely to have is: Just how much will this cost me? Well, unfortunately, this is one of those things where there isn’t […]
The 10 Best WordPress Plugins to Spruce up Your E-commerce Website in 2021. What are some of the best WordPress plugins going into 2021? We’re nearing the end of the year, and there’s no better time than the post-holiday shopping season lull to look into upgrading your website. If you’re on the WordPress website, you […]
Bing Ads vs Google Ads: Why the Underdog Might Be Worth Considering When considering whether you’re going to be running Google Ads, Bing Ads, or a combination of both the answer may seem obvious. If you’re a younger person, you may wonder “Who even uses Bing any more?” Well, it may surprise you but Bing […]
How Much Does Digital Marketing Cost in South Africa Going Into 2021? How much does digital marketing actually cost in South Africa? In an increasingly competitive and strained market, one of the best ways we can look after our business’ success going into the new year is by investing in digital marketing. By now, digital […]
The Best Facebook Marketing Courses You Should Take in 2021 to Boost Your E-Commerce Marketing Potential Note: We don’t earn any commissions on articles like this, we’re writing purely out of interest in uplifting the South African E-commerce space. One of the best investments you can make in your business is having a dedicated digital […]
POPI Act (POPIA) 2021 Summary – How Do You Know if Your Ecommerce Business is Compliant? What is The POPI Act? The POPI (Protection of Personal Information Act) Act of 2013 (also called POPIA) is a piece of legislation introduced to try and protect the constitutional right to privacy by implementing rules designed to protect […]
