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Author: syte_admin

Best B2B Email Marketing Agencies in South Africa

Best B2B Email Marketing Agencies in South Africa

When it comes to B2B marketing, there are so many different routes you can take. One of the best ways to market to other businesses is through Email Marketing. But let’s face it, most business owners do not have unlimited time to learn how best to do email marketing. That leaves the option to outsource. […]

SEO Guidelines for New Product Pages

SEO Guidelines for New Product Pages

When you are running an eCommerce website and business, it is important to understand that your product pages are the only representation of your products that your potential customers can see. Unlike a physical shop where your customers can come to view, interact and assess your products, your online shop’s products rely entirely on how […]

The Different Facebook Ad Objectives and When To Use Which

The Different Facebook Ad Objectives and When To Use Which

Choosing The Best Facebook Ad Objectives For Your Marketing Campaigns  A Facebook ad is a paid advert that is created and published on the social media platform Facebook, usually aimed at a specific demographic. Facebook ads have a wide range of options and formats that can be personalised based on your intended goals or outcomes.  […]

How to Write Better Facebook Ad Copy for South African Businesses

How to Write Better Facebook Ad Copy for South African Businesses

With recent changes to the way we’re able to track and engage users on iOS, having effective Facebook ad copy is more important than ever. Ad copy is vital for improving conversion rates and getting the most out of your Facebook ads – for two reasons. Firstly, it’s one of the elements of your ads […]

The Three Best Ways to Do Cart Abandonment Marketing

The Three Best Ways to Do Cart Abandonment Marketing

The Three Best Ways to Do Cart Abandonment Marketing: Push Notifications, Exit Intent Popups and Messenger Ads Anyone that owns an e-commerce site knows the power of cart abandonment marketing. Cart abandonment marketing is the process of trying to re engage with users or customers who showed purchasing intent, by adding products to their cart, […]

The 3 Best Ways to Use Google Ads for Hotels to increase Bookings

The 3 Best Ways to Use Google Ads for Hotels to increase Bookings

We have seen a definite trend of more and more hotels ramping up their own marketing efforts in an attempt to increase overall turnover and compete with the Online Travel Agencies (OTA) for hard earned margin. There are a number of marketing channels which work well for hotels with Google Ads still being one of […]

LinkedIn Marketing Costs Explained in Fewer than 140 Characters

LinkedIn Marketing Costs Explained in Fewer than 140 Characters

LinkedIn Marketing Costs Explained in Fewer than 140 Characters Ah, what a time to be alive! When a piece of content about social platform X is setup in social platform Y’s layout. Breathe it in and let it grow on you! LinkedIn Marketing has proven to be one of the most effective methods of getting […]