The 8 Best Email Marketing Platforms for Ecommerce Businesses in South Africa Email marketing is a tried and true platform for businesses looking for a more direct means of online communication with their customers. Manually sending emails to a large number of customers quickly becomes impossible, though, so many businesses opt to use dedicated email […]
How to Set Up Facebook Dynamic Shopping Ads for Your Shopify or WooCommerce Store This is a continuation of a previous article. Please read this article first if you haven’t set up your Facebook product catalog. Step 1 (Optional) Create Product Sets If you have a wide variety of different products in your catalogue, you […]
Your Essential Guide to LinkedIn Paid Ads Social media is wildly popular. There are millions of people on Instagram and billions who use Facebook every single day. Increasingly, brands are recognising the potential of social media as a platform for marketing their businesses and so flock to platforms like LinkedIn to help generate sales or […]
The 5 Main Reasons Your Facebook Ads Are Not Converting Into Sales or Leads You’ve set up your Facebook ad campaign and all is well. Or so you thought. It’s been a week. Two weeks. A month. Consistently the campaign is performing below your expectations. So you’re left wondering what exactly is the problem and […]
The 5 Best E-commerce Marketplaces for South African Businesses So you’ve got an amazing product that you’re ready to sell online. Maybe you’ve been at it a while, but you want to expand the availability of your product into new platforms. Either way, you’re at a crucial decision point. What’s the best e-commerce marketplace for […]
How to Set up a Facebook Catalog for Your Shopify or WooCommerce Store What Are Facebook Catalog Ads? Facebook catalog ads are a great way to deliver relevant product offers to your customers and automate some of your remarketing efforts. Essentially, Facebook draws in products from your catalogue dynamically when you’re running catalog ads, and […]
5 of the Best E-commerce and Digital Marketing Courses in 2021 You Should Consider Whether you’re a business owner or an aspiring marketer, there’s never been a better time to get into digital marketing. The industry is booming, and there are literally thousands of good courses out there to teach you the skills you need […]
Should You Run Facebook vs Linkedin Ads to Create Online Sales? In a previous article, we covered which platform is best for creating high-quality leads, but you may still be wondering where to go if your objective is creating online sales for your business. Well, look no further, in this article we’re going to compare […]
Which Should You Run: Facebook vs LinkedIn Ads for Lead Generation Both Facebook and LinkedIn are great platforms for generating leads for your business. They both have built-in lead forms which make it easy to capture potential customer’s details. You don’t even need a website to do it. (Though it’s probably a good idea to […]
Lead Generation vs Sales: Which Objective Suits Your Business Better? One of the most important things you need to decide when setting up your digital marketing campaigns is the overall objective or goal you want to accomplish. After all, if you don’t know what you’re aiming to achieve, how do you know when you’ve succeeded? […]
