The Importance of Content in E-commerce – Why Should Ecommerce Stores Invest in Content Marketing in 2021? Much has been written on the subject of content marketing in recent years, but we’ve found there’s still a lot of confusion around the subject. Whether it be as part of an SEO strategy or a branding exercise, […]
Do YouTube Advertisements Really Work? Is it Still Worth it For Brands to Invest in YouTube in 2021? Yes. Well, more accurately, yes in some cases. Despite this, we don’t run YouTube ads ourselves or recommend them to any of our clients (as of writing). The field of YouTube advertising, like most digital marketing, is […]
How to Turn LinkedIn Leads into Sales: Our Top Tips for Following Up on LinkedIn Leads By now everybody knows that LinkedIn is the premier choice for B2B lead generation. It allows unparalleled targeting features and it probably has all the key decision makes you’re looking to target already on there. But, as GI Joe […]
The Key Social Media Marketing Metrics That Really Matter – and What They Mean Whether you’re just starting with social media marketing, or looking to broaden your understanding of the field, it can be difficult to make heads or tails of what really matters. There are hundreds of buzzwords and abbreviations out there. To make […]
Is it Worth Investing in a CDN (Content Delivery Network) for Your E-commerce Site in 2021? As of 2019, website speed is an important ranking factor in the Google algorithm. As a result, website owners the world over are looking at ways of improving their website’s performance, without sacrificing user experience, functionality or aesthetics. A […]
The Best Lead Generation Companies in South Africa (That Aren’t Us) Time again for another recommendation article, where we go over some other top lead generation companies in the country you might want to consider if we aren’t a good fit. No agency is going to be everyone’s perfect fit, so if you’re not going […]
Our Top Tips For Reducing Marketing Spend and Generating More Leads for Your Real Estate Business According to a stat by Facebook themselves, 79% of home buyers use online resources (including mobile resources) along their search. As the largest social media platform, both on desktop and mobile, it only makes sense then that you’d want […]
Common HTTP Status Codes/Errors and How to Solve Them: A Simple Guide for E-commerce Sites Running an e-commerce site successfully takes a diverse skill set and the ability to adapt to problems as they arise. That’s why it pays to have a little technical know-how, even if you’re not all that interested in web development […]
When Should You Hire a Digital Marketing Agency for Your E-commerce Store? When is it time to look into outsourcing marketing for your e-commerce business? This is a question many new or expanding businesses face at some point or another, and we’d like to give you our thoughts on the matter. Being an e-commerce marketing […]
B2B vs B2C E-commerce Marketing: Key Differences in January 2021 The worlds of e-commerce and digital marketing are complex and ever-evolving, so sometimes it’s good to go back to basics. The differences between B2B (Business-to-Business) and B2C (Business-to-Customer) e-commerce may seem simple, but there are a lot of subtle differences you need to understand to […]
