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Category: E-Commerce

The Best E-commerce Marketplace in South Africa | inSyte Blog

The Best E-commerce Marketplace in South Africa | inSyte Blog

The 5 Best E-commerce Marketplaces for South African Businesses  So you’ve got an amazing product that you’re ready to sell online. Maybe you’ve been at it a while, but you want to expand the availability of your product into new platforms.  Either way, you’re at a crucial decision point.  What’s the best e-commerce marketplace for […]

Shopify vs WooCommerce: The Best E-commerce Platform | inSyte Blog

Shopify vs WooCommerce: The Best E-commerce Platform | inSyte Blog

Shopify vs WooCommerce: What’s the Best Ecommerce Platform For Your Business?  You’ve decided to use a dedicated e-commerce platform. You’re either tired of managing your old custom site, or you’re just starting in the e-commerce game.  The first thing you have to decide is this:  What is the best option for your business?  It can be […]

Top 5 E-commerce Marketing Tips for Fashion & Clothing Stores | inSyte Blog

Top 5 E-commerce Marketing Tips for Fashion & Clothing Stores | inSyte Blog

Our Top 5 E-commerce Marketing Tips For Your Online Fashion or Clothing Store The fashion industry is the largest and fastest-growing e-commerce market segment in South Africa. This means there’s huge opportunity in the space, but equally fierce competition because of the low barriers to entry.  The online fashion industry also has the highest turnover rate of any new […]

The E-commerce Marketing Dictionary | inSyte Feature

The E-commerce Marketing Dictionary | inSyte Feature

Over 100 Essential Terms for E-commerce Marketing Why do we need an e-commerce marketing dictionary? Newcomers to digital marketing are often overwhelmed with the huge amount of jargon and abbreviations that get casually thrown around.  Even experienced marketers can occasionally struggle to keep up when it seems like a new term comes out every other […]

The Best Social Media Platforms for E-commerce | inSyte Blog

The Best Social Media Platforms for E-commerce | inSyte Blog

What’s the Best Social Media Platform for Your E-commerce Business? In this article, we’re going to go over the three of the best social media platforms for e-commerce businesses today and tell you when and why you would want to advertise on them.  Choosing the right platform to reach your customers is a crucial part […]

Facebook Shopping is Here: A Guide To Facebook Shopping in 2020

Facebook Shopping is Here: A Guide To Facebook Shopping in 2020

A brief overview of what Facebook shopping is, what it requires, and how it can help small and large businesses alike dominate in these uncertain times while facing this COVID-19 pandemic. What is Facebook Shopping? Facebook has always had an aspect of eCommerce to it but as of this week Facebook’s CEO, Mark Zuckerberg has […]

The Three Best Ways to Do Cart Abandonment Marketing

The Three Best Ways to Do Cart Abandonment Marketing

The Three Best Ways to Do Cart Abandonment Marketing: Push Notifications, Exit Intent Popups and Messenger Ads Anyone that owns an e-commerce site knows the power of cart abandonment marketing. Cart abandonment marketing is the process of trying to re engage with users or customers who showed purchasing intent, by adding products to their cart, […]

How to Choose the Right Facebook Advertising Objective

How to Choose the Right Facebook Advertising Objective

Facebook Lead Generation vs Conversions Objective – The difference, pros and cons explained.  When looking at implementing a digital marketing strategy on Facebook, from the outset it is imperative to choose the correct objective. Are you trying to generate leads or increase online sales? This will depend entirely on the nature of your website and […]

How Changing Your Campaign Objective Results in Increased Sales

How Changing Your Campaign Objective Results in Increased Sales

An Overview on How Changing the eCommerce Campaign on Your Website to Lead Generation Will Result in More Sales. So often digital marketers stare at their screens and wonder why all the data and statistics in their campaigns are showing characteristics of a successful campaign, yet the actual conversions or transactions are not being hit.  […]