How are we different?
Our service comparison
Not all services are created equal! In order to get the most from each platform, we use data to drive our decisions and tie everything back to the end sale. Below is a brief snapshot of some of our processes.
We create highly targeted campaigns allowing you to reach those who matter most to your business. Niching and relevancy wins. Typically CTR’s are between 2-5%
We target LinkedIn members using a combination of job experience, education, demographics, company and interests.
We deliver LinkedIn ads to your website visitors, decision makers, target companies and contacts from your database.
We constantly test and optimise landing pages, lead forms, call to actions and audiences.
Competitors typically booste/promote current LinkedIn posts to wide audiences which typically result CTR’s of less than 1%
Target LinkedIn members using basic lists or job title selections.
Deliver LinkedIn ads to cold audiences only form Linkedin’s basic audience selection.
Use generic lead forms without testing combinations of fields, call-to-actions and Ad copy.
We create highly “niched” remarketing, lookalike, and interest group based audiences
We consider factors like user’s mobile phone usage, ethnic background and product purchase propensity in our LSM audience creation
We run multiple dynamic ad campaigns to assess different copy variables
We run highly targeted B2B and B2C campaigns with the end result being leads or actual sales
Use basic demographic targeting and Facebook interest groups to create very basic audience groups.
Create Ad copy and imaging on opinions without using data to drive decisions.
Run campaigns which results in likes, comments, shares and general brand awareness.
We create Google campaigns including Adwords, Google Display Network Dynamic Banners, Remarketing Campaigns, Lookalike outreach campaigns and Gmail ads.
We recognise that getting traffic through Google is only half the battle and therefore we create highly targeted landing page experiences for the traffic which we generate
We measure everything! We measure phone call conversions, assisted conversions, website conversions, pop up conversions and more.
We give you an exact sales ROI report which shows exactly what is working and what isn’t
Use Adwords alone to generate search traffic.
Send all traffic to the website without ensuring perfect relevancy matching. The post click experience is often as important as the pre-click experience.
Measure lead conversion rates and cost per lead.
Give you a Lead ROI report.
If you want to work with a digital company who loves digital as well as business
we would love to chat!