Multivariate Testing vs A/B Testing for Conversion Rate Optimisation – How Does It Work?
Multivariate Testing vs A/B Testing for Conversion Rate Optimisation – How Does It Work? What is Multivariate Testing? Multivariate testing is, in a sense, a more complex form of testing than A/B testing, where A/B testing is fairly straight forward. Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. […]
