We all know that change is as good as a holiday. But when that change happens to be moving from Universal Analytics (UA) to Google Analytics 4 (GA4), you might be pulling your hair out at the thought. That does not however have to be the case. In case you missed the memo, Universal […]
Google Conversion Rates are an important factor in this era of modern marketing. In fact Google ads have become one of the top ways for businesses to advertise their products and services. And with current statistics showing that pay per click (PPC) advertising yields a fantastic return on investment (ROI), who wouldn’t want to use […]
SEO, or Search Engine Optimisation, we have all heard the term thrown around. In 2022, SEO for E-commerce is more important than ever. Have SEO tactics changed in 2022? What does this mean for E-commerce sites? Why SEO for E-commerce is important? SEO is often one of the most overlooked or poorly implemented strategies to […]
You may have noticed that Google has a built-in review system – both for businesses as a whole and individual products through Google Shopping. These are amazing opportunities to improve first-time conversion rates and build trust amongst your target market. It’s a great, free, tool for creating social proof on the world’s biggest search engine. […]
If you’ve played around with Google Analytics recently, you’ve likely realised that there are in fact two very different options for setting up and managing your tracking analytics. There’s Google Analytics 4 (GA4) – the new default which Google will suggest do you when setting up a property – and there’s the older Google Analytics […]
Whether for local SEO or simple business discovery – Google My Business is an amazing free tool we think every business should take advantage of. However, especially during the pandemic, many businesses are discovering that they overlooked setting up a profile for themselves. Or, that they no longer have access to their own profiles to […]
