Email marketing has become one of the go-to forms of marketing on the internet these days. Even within the South African context, email marketing has become a staple in the marketing industry. But there are so many agencies out there, how do you know what is a good agency? Which are the best email marketing agencies in South Africa?
Please note these are in no particular order.
Dragonfly Digital Marketing
Dragonfly Digital is an all-around digital marketing company that has worked on projects big and small. It has been around since 2011 and has a 6 step approach to email marketing. This is great because they are able to look at email marketing comprehensively as an individual marketing aspect as well as in the context of other digital marketing aspects (e.g. social media and app development).
ShiftOne is an integrated marketing agency based in Cape Town. They have won numerous awards. ShiftOne also has a great understanding of what will and will not work within the digital marketing space. They are a great agency for start-ups or brands that want to ensure fluid and smooth integration between a variety of platforms including email marketing. Additionally what sets them apart is that they are a “one-stop-shop” with the aim of being all inclusive.
Custom Email Copy
Custom Email Design
RubyDigital is a digital marketing company that specialises in engagement and conversion. They are also an integrated digital marketing company offering a variety of services to their clients. RubyDigital works best with companies that are established and ambitious. They believe in helping their clients with all aspects of their email and digital marketing campaigns.
List Building (subscribers)
Lead Magnets and Opt In form design
AB Split Testing
Mobile and Tablet Friendly Design
Analytics, Reporting and Continuous Improvement
Cart Abandonment Emails
Automated Follow-up and Product Recommendation emails
Content Writing and Email Design
Competitor Analysis and Email Strategy
This is primarily an email marketing agency that works to deliver excellence to its clients. While they do offer some integrated solutions, their key focus is email marketing and advertising. They also work to include aspects such as SEM and Social Media as part of their service offering. They have a wide variety of clients, however, a large majority of them are large, established companies.
Opt-In Email Databases
Email Database Management
Search Engine Marketing (SEM)
Social Media Campaigns
FGX strives to provide their clients with relevant and “constant” communications. It is an integrated digital marketing company. It has expertise in software development and web development among other aspects of digital marketing. They are a data-based company that strives to learn from the data that comes from their campaigns and implement solutions to improve their client’s ROI.
Relevant and Consistent Communication
Intelligent design based off Data
Use of bulk and transactional emails
Heatmaps to identify where customers are looking
Open Rates and Click-Through-Rates
While these are just 5 of the best email marketing agencies in South Africa, there are many more out there. It is important to ensure that your email marketing agency (and digital marketing agency) can do all the things you need it to. Before committing to one of these (or the many others out there) you should consider what your company’s needs and goals are.
Check out how we can help you with a comprehensive digital marketing strategy, including email, here: