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Social Media Tactics for Ecommerce in 2022

Cover Image Social Media Tactics for E-commerce in 2022


Social Media Tactics for Ecommerce has become a hot topic over the last two years. The global pandemic has meant more people are working from home and staying at home to avoid Covid. This has skyrocketed the eCommerce industry. 

Another industry that skyrocketed? Social media.

And it is no surprise. People are naturally social beings who rely on others for information, feedback, and opinions. 

Business owners and marketing companies have realised how powerful social media is for the buyer’s process. It is therefore of huge importance to businesses to utilise social media effectively. 

We have put together a list of great social media tactics to help grow your eCommerce business!

Set SMART Social Media Goals 

As with all projects, marketing campaigns, and even social media, having a clearly defined goal is the best way to start. 

We all know however that without having a well-laid-out plan, goals can often flop. 

Setting SMART goals for what you want to achieve with your social media campaign will help you realise your full potential. 

What are SMART goals?

These are goals that are:



It is important to consider what exactly you want to achieve through a social media campaign. You need to find the best ways to measure the results, but also make sure that you are being realistic. 

Some great social media goals can include:

  • Increase brand awareness
  • Generate leads and sales
  • Grow your audience 
  • Boost community engagement
  • Drive traffic to your website

However, while these are great examples, remember to keep your goals specific to your company’s needs and objectives!

Thoroughly Research Your Target Audience 

Research is your best friend when it comes to attracting and building a social media audience for your business. The best part though is that different social media platforms attract different audiences. For example, if your target audience is Gen Z, you will find more luck on Instagram rather than on Twitter, while if you would rather target Millennial women, Pinterest is the place to go!

Social profiles are gold mines for information about your target audience but only 55% of marketers use this data.  Social data (and profile information) can give you information about your audience’s likes, interests, hobbies, dislikes, causes and give you ways to adjust your marketing strategy to your audience. 

It is important to research not only your audience but also which social platforms they use and when to ensure that your posts reach them when they are using Social Media. 

Create Captivating Content

Create, collect, and curate content that is captivating and eye-catching. Your content should be aimed at your audience, but if it is not captivating, informational, and eye-catching, it may be missed.

Find sources that are relevant to your audience and use their content in 3rd party posts. Tell stories about you, your business, and what you do. Your content should invite your audience in.

A clear call to action is also imperative to creating content that converts. 

By using clever short videos, stories, and time-sensitive posts and offers you can humanise your brand, engage your audience, and tap into their “FOMO” (Fear Of Missing Out). 

Work Smarter, Not Harder

This can all seem very overwhelming. There are so many different social media platforms, how could you tackle them all. 

Great news, you don’t have to. Rather than wasting time and energy on social media platforms that either doesn’t match your audience or your brand, spend time researching which platforms would be best. 

Planning and pre-creating your content is another way to ensure that you always have content available. You should use scheduling apps (such as Later) to post your content at the most appropriate time across the different platforms to ensure it reaches your target audience.  

Connect with your Customers

One of the biggest tasks of social media is to connect with your customers and engage them. By using social media posts that build community, ask for feedback and opinions, and more, you can create conversations that build trust in your brand. 

It is so important to be responsive on social media. Answering questions, comments, and queries quickly and efficiently can boost your customer’s trust. 

Additionally, you should leverage your customer’s reviews and testimonials to your advantage. Adding these to your social media pages allows potential customers to rely on your existing customers as a source of ‘reassurance’. 


Social media is a great tool for eCommerce businesses in 2022. By using the right tactics such as clearly defining your goals, researching your target audience, and finding good ways to connect with them you can bolster your business efforts. 

It is important to make sure that you work smart and utilise tools available to you to help you reach your audience. Once you have reached them it is critical that you connect, communicate and captivate your audience. 


If you enjoyed this article or found it helpful, check out more e-commerce marketing content on the inSyte blog or listen to the inSyte Podcast.

This article was brought to you by Syte.

We’re a specialist e-commerce and lead generation digital marketing agency dedicated to driving up your bottom line.

If you need any help running your business’ digital marketing strategy, feel free to reach out with the form below or check out our case studies page to see what we’ve been able to do for our clients.