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Tag: Content

What are the benefits of a Website Content Audit?

What are the benefits of a Website Content Audit?

What are the benefits of a Website Content Audit? Having a content audit performed on a website or brand is one of the most important things that can be done to develop a strong website and marketing strategy. This is essentially taking the time to fine-tune your website and addressing the issues that will improve […]

How Can Headings Influence Your SEO?

How Can Headings Influence Your SEO?

How Can Headings Influence Your SEO? Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — […]

Pros and Cons Of A Content Publishing Calendar For SEO

Pros and Cons Of A Content Publishing Calendar For SEO

Pros and Cons Of A Content Publishing Calendar For SEO Many content marketers will tell you the importance of having an editorial calendar; a 30-day strategy (in essence) with details of when you’ll be writing which pieces, when you’ll be posting them etc. Many content marketers advocate for them; keeping an editorial calendar offers a […]