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Keyword Research for Social Media – Hashtags and More

Keyword Research for Social Media – Hashtags and More

Keywords are considered a core part of SEO and a great way to bring traffic to your website. But not everyone is going to find your website via a search engine. In fact in the age of social media – marketing on social platforms has become a powerful tool for businesses looking to drive traffic […]

TikTok vs Reels for eCommerce 

TikTok vs Reels for eCommerce 

TikTok vs Reels for eCommerce, which should you choose? That is a difficult question to answer! Need help with your brand’s TikTok? Check out what our TikTok experts have to say Short-form video has taken social media by storm! TikTok has exploded in popularity since its launch and has quickly become one of the most […]

The Importance of Content in E-commerce

The Importance of Content in E-commerce

The Importance of Content in E-commerce – Why Should Ecommerce Stores Invest in Content Marketing in 2021?  Much has been written on the subject of content marketing in recent years, but we’ve found there’s still a lot of confusion around the subject.  Whether it be as part of an SEO strategy or a branding exercise, […]

Vlogging vs Blogging for Brands

Vlogging vs Blogging for Brands

Vlogging vs Blogging for Brands As we’ve covered before, blogs (short for web-logs) and vlogs (short for video blogs) are two incredibly popular and effective content marketing strategies, both for individuals and businesses.  Properly pursuing either strategy, though, is a huge commitment, so you want to make sure you choose the right medium for your […]

What are the benefits of a Website Content Audit?

What are the benefits of a Website Content Audit?

What are the benefits of a Website Content Audit? Having a content audit performed on a website or brand is one of the most important things that can be done to develop a strong website and marketing strategy. This is essentially taking the time to fine-tune your website and addressing the issues that will improve […]

How Can Headings Influence Your SEO?

How Can Headings Influence Your SEO?

How Can Headings Influence Your SEO? Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — […]

Pros and Cons Of A Content Publishing Calendar For SEO

Pros and Cons Of A Content Publishing Calendar For SEO

Pros and Cons Of A Content Publishing Calendar For SEO Many content marketers will tell you the importance of having an editorial calendar; a 30-day strategy (in essence) with details of when you’ll be writing which pieces, when you’ll be posting them etc. Many content marketers advocate for them; keeping an editorial calendar offers a […]