Product pages do not need to all be the same. In fact, it is better for your website to have product pages that are different from your competitors. A large part of standing out from the crowd is using good keywords on your product pages. In fact, much like finding keywords for blog posts, finding keywords for your product pages is important for featuring on search results. Indeed, product pages are a great source of content for your website and can bring in users with very little ongoing work.
However, as with all SEO and content, it is essential that you do sound research on your keywords
Here are some great tips on how to find and implement great keywords for your product pages.
Use Keywords in your Title or Headline
Making sure that your headline or title is short and descriptive is important. It should however also include the product name and some great keywords. This helps users find your product page easily.
It does require some work though. You need to have researched what users are searching for when they are looking for that product. By having a clear understanding of the terms and keywords they use, you can incorporate them into your product title.
A great way to include keywords in your product title is to make sure you use:
- Brand name
- Product name
- Model number
- Product attributes – size, colour etc
These terms or keywords will make your product page stand out, easy to find and worthy of trust.
Make Good Use of your Meta Description
Your meta description is the short description underneath your link that appears on the search results page. It is a powerful place to use your keywords – particularly when it comes to product pages.
Again you should include the list of keywords above, but you should also ensure that your meta description is well descriptive. Make use of synonyms, long-tail descriptive keywords and good information about your product, but remember to keep it to a maximum of 155 characters.
Optimise your Product Description
This is a place you can really put your keywords to use. By having an original (read not the same as any competitor) and informative product description, you put your product page a step ahead of the rest.
It is important to make sure that your product description has as much information about the product as possible. In fact, any question you would ask about the product should be answered in the product description. Again, this includes the brand name, product name, product details (colour, size, uses) and any other information a customer might ask.
A great way to think of your product page is as follows:
When you walk into a store, and you are looking for a specific product you speak to a salesperson. The salesperson should be able to answer any questions you may have about the product and even show you the product.
Unfortunately in the e-commerce world, you do not have the luxury of showing the customer the actual product. Therefore your product description should give the customer as much information as they would possibly need to make a decision to purchase the product.
Optimise your Images & Image descriptions
Tying into the idea of optimising your product description, it is important to optimise your images too. Images can be a great way to include keywords and descriptions without stuffing your product page full to the brim.
Make sure that you have clear, simple images. Images should include:
- The different sides and angles of your products,
- Different colours,
- Images demonstrating the size of your product
- Your product in use
By including all these images, as well as optimising their descriptions & alt text, you can re-iterate information about your product without seeming repetitive and boring.
Make use of Customer Reviews
One of the key aspects to ensuring that your product pages are original but also contain a variety of keywords related to your product is to include customer reviews.
This is a great tip as not only does it help your page build the trust of your potential customers (and potentially help with conversion rates) it also helps bring original content and different content to your website that may not feature on your competitors’ sites.
After all, Google loves fresh and different content about products and services.
Product pages can be an important part of any website. Make sure that your product pages are optimised, use good keywords and help the customer truly grasp the whole product. This will ultimately help Google find and list your website on the first page of search results, and it will help customers find the products and information they are looking for easily.
If you enjoyed this article or found it helpful, check out more e-commerce marketing content on the inSyte blog or listen to the inSyte Podcast.
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