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Author: David Cramer

Facebook Shopping is Here: A Guide To Facebook Shopping in 2020

Facebook Shopping is Here: A Guide To Facebook Shopping in 2020

A brief overview of what Facebook shopping is, what it requires, and how it can help small and large businesses alike dominate in these uncertain times while facing this COVID-19 pandemic. What is Facebook Shopping? Facebook has always had an aspect of eCommerce to it but as of this week Facebook’s CEO, Mark Zuckerberg has […]

How Digital Marketing is Saving Businesses During the COVID-19 Outbreak?

How Digital Marketing is Saving Businesses During the COVID-19 Outbreak?

A brief overview of why businesses are turning to digital marketing during the Coronavirus (COVID-19) pandemic. With companies, economies and almost the entirety of the world coming to an aggressive halt due to the COVID-19 outbreak, businesses and entrepreneurs are left to scramble for any ideas, best practices and/or solutions to keep their businesses afloat. This […]

How Changing Your Campaign Objective Results in Increased Sales

How Changing Your Campaign Objective Results in Increased Sales

An Overview on How Changing the eCommerce Campaign on Your Website to Lead Generation Will Result in More Sales. So often digital marketers stare at their screens and wonder why all the data and statistics in their campaigns are showing characteristics of a successful campaign, yet the actual conversions or transactions are not being hit.  […]

How Removing Website Navigation Increases Conversion Rates 

How Removing Website Navigation Increases Conversion Rates 

A Brief Overview of the Advantage of Removing Website Navigation in Lead Generation Campaigns. So you are running a lead generation campaign. Your impressions and click-through rates are looking promising and your campaign appears to be strong, however, to no avail, the conversions are just not quite matching the progress of your campaign.  This is […]

How to Set up Enhanced Ecommerce Tracking on a WordPress Website

How to Set up Enhanced Ecommerce Tracking on a WordPress Website

A Step-By-Step Guide on How to Setup eCommerce Tracking on a WordPress Website Lets put first things first; You are not using Google Analytics properly if you do not have some sort of eCommerce tracking setup. Ecommerce tracking is a valuable tool as it populates Google Analytics with a ton of helpful and insightful transaction […]