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Category: Content

LinkedIn Content – Get Ahead With 5 Game-Changing Tips

LinkedIn Content – Get Ahead With 5 Game-Changing Tips

LinkedIn Content – Get Ahead With 5 Game-Changing Tips LinkedIn is currently the 15th top visited website in the world. In fact, it’s #11 in the US, right behind Netflix. It currently has 100 million people visiting it each month, plus every second two more people sign up. So, if you aren’t using this platform […]

What are the benefits of a Website Content Audit?

What are the benefits of a Website Content Audit?

What are the benefits of a Website Content Audit? Having a content audit performed on a website or brand is one of the most important things that can be done to develop a strong website and marketing strategy. This is essentially taking the time to fine-tune your website and addressing the issues that will improve […]

How Can Headings Influence Your SEO?

How Can Headings Influence Your SEO?

How Can Headings Influence Your SEO? Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — […]

The Buyers Journey: How to Create Blogs for Every Stage

The Buyers Journey: How to Create Blogs for Every Stage

The Buyers Journey: How to Create Blogs for Every Stage The kind of content you create depends on your audience’s needs at different stages in the buyer’s journey. You should start by creating buyer personas to identify what your audience’s goals and challenges are in relation to your business. On a basic level, your online […]

Pros and Cons Of A Content Publishing Calendar For SEO

Pros and Cons Of A Content Publishing Calendar For SEO

Pros and Cons Of A Content Publishing Calendar For SEO Many content marketers will tell you the importance of having an editorial calendar; a 30-day strategy (in essence) with details of when you’ll be writing which pieces, when you’ll be posting them etc. Many content marketers advocate for them; keeping an editorial calendar offers a […]

Building Content to Share on LinkedIn

Building Content to Share on LinkedIn

What Content Should I Share on My Company LinkedIn Page? LinkedIn is an excellent platform to build an engaged audience and a reputation as a thought leader in your industry. It’s also an opportunity to share your company culture with potential new customers and recruits. The social channel is different because of its business-to-business (B2B) […]

SEO Content Marketing for E-Commerce

SEO Content Marketing for E-Commerce

SEO Content Marketing for E-Commerce Content marketing is a great, wonderful, powerful way to earn attention and loyalty online. A lot of the rules change when you move from the B2B to the B2C sector (in terms of content marketing, at least), and still more change when you talk about businesses operating online; read – […]