CRO for E-Commerce: 2019’s Top 5 Tips for Improving Conversion Rates
The year is 2019 and you’re going to have to start thinking about ways you can improve e-commerce conversion rates if you want to have a competitive edge in the years to come.
The reality is you cannot wait for conversions to happen: you need to optimize for them. It is not just about driving more traffic; it’s about getting more leads from your traffic, which (hopefully) translates into more sales from your traffic.
In an increasingly digital world, there are definitely some things you can do to inspire customers to take action and engage with your business. So, whether you are just starting up your business selling quirky greeting cards or you’re a marketing director of an established business, you need to be well-versed in the latest e-commerce trends.
CRO Tactics for E-Commerce #1: Reviews! Social Proof! Online Sidekicks – You Need It!
Social proof is the name of the game these days so if you are going to be successful on your ecommerce website, you need to include social proof somewhere!
It should come as no surprise that 63% of customers are more likely to make a purchase from a site with user reviews.
Why? Because social proof demonstrates that you and your offer are trustworthy. When you do it right, social proof can make a huge difference to your business. Hands down, testimonials and reviews are the simplest way to add social proof to your ecommerce store.
CRO Tactics for E-Commerce #2: Make Contact Easier
One of the biggest mistakes online brands make is creating pages that are simply too confusing and obtrusive. There’s either too much going on or there’s not enough to actually entice a site visitor to move further down the funnel (toward an eventual purchase).
If a visitor navigates through your site to a product page (or lands on one via organic search), he or she has arrived there with clear purchase intent—that’s why these pages exist. But if the form fill he or she is prompted to populate creates a conversion obstacle, you’ve broken a cardinal user-experience rule.
Pages should be frictionless—so easy to digest and manoeuvre that they can even lead to upsell opportunities or, at a minimum, a pleasant, memorable interaction.
CRO Tactics for E-Commerce #3: Check(out), please!
If the experience of checkout is less than ideal and isn’t effortless and smooth, you could still end up losing the potential customer. An estimated 70% of shoppers abandon their carts., while a further 28% of cart abandonment occurs because of a long or complicated checkout process.
So, what do you need to do? Simplify the checkout process and even offer one-click-purchasing! It’s your job to get them to check out fast and for existing customers, who are already logged in, set up one-click-buying!
CRO Tactics for E-Commerce #4: FREE is Everyone’s Favourite Price
Thanks, Amazon for ruining it for the rest of us! Online shoppers now have come to expect a certain standard that they have grown accustomed: free shipping, typically next day!
If your store does not offer free shipping, customers are going to look elsewhere, period. In today’s market, free shipping is an absolute must. Also, look for options to get quicker deliveries. If all else fails, offer free shipping for minimum order quantities.
CRO Tactics for E-Commerce #5: Be Our Guest
Along with what was discussed above about simplifying the checkout process, another important factor to consider is allowing customers to checkout without signing up for an account.
Before you doubt this, think about your own personal experiences. How many of us dread having to fill out names, addresses, credit card information just to get spammed with emails you do not want.
Forcing the user to register is just giving them another reason to leave your store so give people the option to buy and run. If you make things easy, people will most likely remember what a breeze it was to work with you and that will inspire them to come back.
Do you have an e-commerce store that you’d like to optimise conversions on? Click here to get in touch with us today!