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How to Get Your Business Verified on TikTok

Cover: How to get your business verified on Tiktok

Can you get your business verified on TikTok? How do you even go about getting a business verified on TikTok

If you have been anywhere on the internet of late, the social media platform TikTok is likely to have appeared somewhere on your pages. Whether it’s the blogs you’re reading or the videos that appear on your Facebook feed, TikTok has taken the internet by storm. 

Need help with your brand’s TikTok? Check out what our TikTok experts have to say


So why does it matter? Why should you try to get your business verified on TikTok? 

TikTok has over 750 Million (although some say closer to 1 billion) people using the short-form social media platform. Users spend almost an hour a day on the app. If this isn’t reason enough, getting your business or brand verified on TikTok, there are a number of other benefits to it. 

However, TikTok is not as simple as some other platforms in this regard. 

Unlike Facebook, Twitter or Instagram, users cannot approach the platform to get verified. While this may feel unachievable, it is within reach, even without reaching out to the platform. 

What can the Blue Tick offer your Business?

The ever-coveted blue tick has a number of different benefits for any business, creator or brand. Very simply the blue tick increases your authenticity, trustworthiness and your exposure. 


With so many accounts on the internet, and so many “fake” accounts out there, the blue tick shows your viewers that you are in fact, the real deal. It also lends your account a level of authority over your niche. Another great aspect of it is that other blue tick users will also see you as legitimate. 


As we mentioned in Authenticity, the desired blue tick gives you a level of ‘authority’ over your niche. This means that users will be more likely to view your account as a credible source of information – a source that can be trusted for good information.


The blue tick also creates additional exposure for your content. As with all social media platforms,  TikTok also has an algorithm that helps users see content they want to see. On TikTok, verified accounts have the benefit of having their content pushed to the For You Pages of more users than those without it. 


How do you get TikTok to Verify your account? 

There are some ways to improve the chances of your account being verified. It is however very important to mention that TikTok does not accept payments for verification. Any site that claims to be able to do this is a scam. 

Some tips to help you get verified.

Aim for consistent follower growth. 

TikTok verifies accounts that have daily growth in the number of followers an account gets per day. While there is no magic number, between 500 and 2000 followers per day is likely to get you noticed

Create Engaging Content

The short-form video app favours content and accounts that get the most watch time and engagement. If your content is engaging, fun and relatable to your audience, that’s a big win in TikTok’s eyes. 

Viral Content

Accounts with content that is consistently going viral are more likely to gain that blue tick. Creating content that is catchy, on-trend and worthy of going viral is a great way to help your account grow and get verified. 

External Media 

Users that feature in other, more traditional media such as newspapers, TV shows, magazines etc. tend to be more likely to get verified. 

This is also true of other social media platforms. If your business is verified on Facebook, Instagram and Twitter (or whichever platform you use) TikTok takes this into account. So having external verification on social media is a great tool to help TikTok see you as verifiable. 


Conclusion: Don’t make Verification your goal

While getting verified on TikTok is a great way to expand your reach and gain trust and credibility from your audience, it should not be the key focus. It is important that you create content that is good quality and engaging – and you’ll get verified eventually. 

This is because TikTok, unlike other social media platforms, doesn’t allow you to directly ask or apply for verification. 

Don’t be too focused on the blue tick. Rather focus on growing your following, engaging your followers and making sure your content is fun, great quality and entertaining.