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LinkedIn Advertising

Advertising specifically for
B2B companies

LinkedIn advertising is one of the best marketing platforms available for B2B companies. Having said that it is not right for every B2B company. We have run a number of successful and some unsuccessful LinkedIn campaigns for a number of companies in a vast number of industries. Below we detail who it’s right for and who it is not the best fit based on successful and failed campaigns.

LinkedIn Marketing Overview

LinkedIn advertising is a push marketing type approach (Like Facebook and Twitter ads) which enables the advertiser to reach his/her target audience based on demographic selections rather than on search intent (Like with Google Adwords). This means that you can reach customers who don’t know your product or service exists but it also means that leads from LinkedIn are typically not of the same quality as leads generated through search (Google, Bing, etc)

LinkedIn Audience
Demographic Options

LinkedIn allows you to get extremely granular in your B2B targeting. You can either target through remarketing (like with Adwords and Facebook Ads), where you can retarget users who have been to your website or you can use the specific demographic targeting to zero in on your exact audience. You can target users by company size, job title, gender etc. The whole list of targeting options are shown in the illustration to the left.

There are three types of LinkedIn Advertising Products available:

Which one is right for your business depends on the type of product that you are selling, the type of person you are trying to
reach and you overall offer’s goals.

Sponsored content

Text Ads

Sponsored Email

Pros

LINKEDIN MARKETING

Able to reach a massive audience even if they aren’t looking for the product or service that you sell (which is the biggest problem of search marketing)

Much easier to target prospects based on job title compared to Facebook Advertising

LinkedIn users are more open to relevant ads compared to other social media platforms where users are not there in a business sense

LinkedIn advertising is far less crowded and therefore far less competitive than Adwords or Facebook

Cost per lead is usually in line with other media platforms

Easy to obtain a fairly quick measurement of success or failure

Cons

LINKEDIN MARKETING

Not the best platform for B2C companies

Advertising costs can be high if not an experienced LinkedIn advertiser

Minimum cost per clicks typically far higher than on other platforms

Not simple for novices

In-demand job titles likes CEO, Owner and MD can be expensive to market to

Let us manage your LinkedIn Advertising

By using LinkedIn Advertising, you will be able to reach customers who don’t even know your product or service exists, allowing you to take advantage of a completely new, untapped market. This can be done by either using remarketing (where you retarget users who have been to your website) or by using detailed demographic targetting which allows you to zero in on your exact audience. This is what makes LinkedIn advertising one of the best marketing platforms available for B2B companies. Let’s see what we can do for you!

Find out if your company is a good fit for LinkedIn Advertising

contact us today!

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