Organic Traffic Generation – How to Generate Great Organic Content and Keep It Going
Organic traffic is the traffic that comes to your website from the unpaid sources/searches such as Bing, Google, and Yahoo.
It plays a great role in the success of the business. Therefore, its importance cannot be neglected. Research shows that it represents over 60% of the total traffic on the website.
The whole SEO industry is built around organic search traffic to improve the organic ranking of the website owner’s.
Content. Traffic. Sales.
These are the 3 things that truly matter. Every other metric is secondary in your content marketing strategy.
The good news is that they’re all intertwined: the more useful the content you have on your site, the more likely you are to increase your traffic and sales.
The challenge for any business, however, is to make sure that when people look for a product or service like yours, they find you and not a competitor. This can be exceptionally difficult, especially in the Organic Content market, but there are a myriad ways to ensure your results stay relevant, fresh and keep pulling in that beautiful stream of traffic.
If you want to get business from your website you need to have better search engine rankings. Your search engine rankings depend on the quality of your content, the way it has been organized, and the way you primary and secondary keywords and search terms have been incorporated.
Your organic search engine rankings depend on the gradual development of your content. You cannot suddenly add 200 web pages or blog posts to your website and then hope to see your rankings improving within a week. In fact, this could make Google suspicious of your activities.
SEO content is developed over a long period of time. It is published and distributed one post at a time, one article at a time, one web page at a time.
Since we have already mentioned that all it takes is valuable content, this is something you should focus on.
Nonetheless, being a good content writer doesn’t mean that you can also make the search engines happy.
A professional content writer has to achieve two tasks:
- Create content that engages your human visitors,
- Create content that Google finds valuable and consequently, ranks higher compared to alternative content available on the Internet.
Most of the content writers can achieve either one or another and it takes lots of experience and insight to achieve the both.
How to Generate Great Organic Content
- Optimise for your buyer personas, not search engines. First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with you>r ideal buyers, you’ll naturally improve your SEO. This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.
- Blog, blog, blog. Blogging is perhaps the most effective way to increase your organic site traffic. It lets you go into more depth than your website allows and creates a large catalogue of helpful, persona-optimised content centred on your market niche. However, poorly-written, spammy or too-cheap content can do more harm than good. Avoid it.
- Add your input to relevant blogs. The blogosphere is a reciprocal sort of place. Read, comment and link to other people’s sites and blogs, particularly those operating in your market, and they’ll hopefully read, comment and link to yours, attracting more prospects.
- Use long tail keywords – especially when you’re just starting out. Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content in search rankings and help your ideal customers find you.
- Get a better meta! The meta title, URL and description are the three key ingredients for an optimised web page or blog post. It’s simple but effective. We use the Yoast SEO plugin for WordPress to help us optimise our pages. But it’s not enough to add the plugin, you have to work on each page in turn.
- Consistently create quality content. Try to write and publish as often as possible, but not at the cost of quality! The more quality content you have on your website or blog the more opportunities you create for organic traffic to come your way.
- Use internal links. Once you’ve built up a decent amount of original content, you can link to it in blogs and on your website, guiding visitors to more relevant content. This can keep visitors on your website for longer, which helps boost your search rankings.
- Use social media, but use it to its own relevance. Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ etc. All of these activities help to get your name out and website address out on the internet. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing. Customise one piece of content for LinkedIn (B2B), another for Facebook, Twitter and Instagram (B2C) and ensure anything you link to on those social media sites is easy to load on mobile.
- Use your metrics. Use something like Google Analytics to track visitors to your site and blog. Being able to see where they come from and what keywords they searched for allows you to fine-tune your content. You can also get a pretty good idea of where to steer your next blog in terms of content, by seeing what people are searching for and tailoring future content around that.
But, what if I have a ton of existing content already and it isn’t ranking as well as I’d like it to?
- Identify your website’s bad & good links:
Checking for broken links is easy when you use a CRM like MOZ ; you can check for bad links, broken links and inbound links all in one spot. Ensuring there are no broken links will assist Google in keeping the existing page ranked high.
These are some of the most important elements of a good backlink:
- The link is from a relevant website in your industry
- Contextual links are best for SEO and also for driving traffic
- Links from a long and detailed article will carry more value
- The backlink is dofollow. For organic traffic growth, only dofollow links will count.
- The backlink was added by an editor and was not automatically built
- The link is from a site with a good domain authority and a trusted source
- Remove and disavow bad backlinks
Backlinks are GREAT! Perhaps the best thing that could happen to an SEO specialist. But what if those backlinks are from spam bots? Google is gonna get you! Click every link which has linked to your website and ensure it comes from a trusted domain.
- Answer your user’s questions and problems
The best way to gain organic traffic is to be the authoritative site to answer common questions. If you can provide a quick, concise answer, people are going to start building trust in your brand and website. Allow for a click-through on the page, which will then allow searchers to find more useful content and of course, bolster your organic rankings. If you have a blog that answers a commonly searched term, optimise and re-optimise. Monitor (via analytics on Google) which pages your searchers click through to most, and then optimise that blog.
- Optimize your meta data and content
Meta descriptions are horrendously underrated. A great, catchy and concise meta description will spark the interest of a searcher, and make it far more likely that they will click through to your website. Simply updating your meta descriptions may be enough to overturn a poorly ranking blog into a high ranking one, literally overnight.
These are some of the things to optimize for better organic traffic:
- Optimize meta titles, descriptions, and keywords
- Optimize images titles, ALT, and description
- Add your most important keywords in the first paragraphs but avoid keyword stuffing