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The 3 Best Keyword Research Tools in 2022

Cover: The 3 Best Keyword Research Tools in 2022

It has long been known that keyword research is a powerful tool to help you improve your website content (blogs and product pages), social media and SEO. With an almost constant change in algorithms and a never-ending list of keyword research tools out there, it can seem like a daunting task. So what keyword research tools should you be using? 

Types of Keyword Research Tools 

There are not only a number of stages to keyword research, there are also different types Some keyword research tools will help you find keywords. Other tools include all aspects you need to look at for your keywords. Some tools offer an analysis of the keywords you are using/plan to use, against your competitors and the general trends around those keywords. 

Tools to help you Find Keywords

Finding good keywords within your niche, popular, but not overused can be a challenge. However, there are some great tools out there that can help you find good keywords and even good content options. 


Semrush is commonly one of the best and most comprehensive tools to use for keyword research. It is also one of the most expensive keyword research tool too. With plans beginning from $99 (approximately R1575) per month – billed annually – this tool requires quite the chunk of change. 

That all said, Semrush offers three different tools within its keyword research offering. 

  1. Keyword Magic Tool
  2. Keyword Gap Tool
  3. Position Tracking Tool

Each of these has a different functionality, but all are useful for finding and analysing keywords and monitoring your site statistics. 

What makes them the best? From our experience, they have the greatest breadth of data across all countries – including South Africa – and a ton of useful built-in content marketing features to boot. 


Moz is an SEO professional’s dream. It offers a variety of tools to help you find great keywords. It’s only drawback is that it doesn’t offer as many different data points as some of the other tools out there. 

Moz is also free to use for up to 10 queries per day. This is great news if you are a start up or running a small business in which you don’t need to search for endless amounts. However if you do want to opt for the paid version, that starts at $99 per month. 

From our experience they’re less ideal for the South African business. Their South African data set is quite limited – but this is liable to change.


AnswerThePublic is a fabulous tool for identifying keywords and keyword topics that are popular in the moment. You type in your keyword/query. AnswerThePublic will then pull up everything that has been asked about that topic. It even sorts it into visual ‘mindmaps’ that break it down for you. 

This is great for those needing to create content. Let’s face it, we are not all fountain’s of ideas and knowledge. So having a tool that can literally bring you all the questions asked about that topic is a fantastic source of inspiration. 

With AnswerThePublic you are allowed one free search a day. Their paid version starts at $99 per month but it does offer a large number of additional features. 


There are a lot of tools available to help you with your keyword research. You need to make a decision on which tools are best for your business. There are a large number of free alternatives to the ones mentioned above, and there are a variety of paid alternatives too. At the end of the day, keyword research is a vital part of any online business’s marketing and advertising efforts, so you do want to use tools that give you all the information you need.