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01 / How are we different

Not all services are created equal.

In order to get the most from each platform, we use data to drive our decisions and tie everything back to the end sale. Below is a brief snapshot of some of our processes.

02 / Service comparison

Our process versus the industry default

Same platforms, completely different execution. This is where the results come from.

LinkedIn

The Syte way

  • We create highly targeted campaigns allowing you to reach those who matter most to your business. Niching and relevancy wins — typically CTRs are between 2-5%.
  • We target LinkedIn members using a combination of job experience, education, demographics, company and interests.
  • We deliver LinkedIn ads to your website visitors, decision makers, target companies and contacts from your database.
  • We constantly test and optimise landing pages, lead forms, calls to action and audiences.

Most agencies

  • Boost or promote current LinkedIn posts to wide audiences, which typically results in CTRs of less than 1%.
  • Target LinkedIn members using basic lists or job title selections.
  • Deliver LinkedIn ads to cold audiences only, from LinkedIn's basic audience selection.
  • Use generic lead forms without testing combinations of fields, calls-to-action and ad copy.

Facebook & Instagram

The Syte way

  • We create highly niched remarketing, lookalike and interest-group based audiences.
  • We consider factors like a user's mobile phone usage, background and product purchase propensity in our LSM audience creation.
  • We run multiple dynamic ad campaigns to assess different copy variables.
  • We run highly targeted B2B and B2C campaigns with the end result being leads or actual sales.

Most agencies

  • Boost posts.
  • Use basic demographic targeting and Facebook interest groups to create very basic audience groups.
  • Create ad copy and imagery on opinions, without using data to drive decisions.
  • Run campaigns which result in likes, comments, shares and general brand awareness.

Google

The Syte way

  • We create Google campaigns including Search, Google Display Network dynamic banners, remarketing campaigns, lookalike outreach campaigns and Gmail ads.
  • We recognise that getting traffic through Google is only half the battle, so we create highly targeted landing page experiences for the traffic we generate.
  • We measure everything: phone call conversions, assisted conversions, website conversions, pop-up conversions and more.
  • We give you an exact sales ROI report which shows exactly what is working and what isn't.

Most agencies

  • Use search ads alone to generate traffic.
  • Send all traffic to the website without ensuring perfect relevancy matching — the post-click experience is often as important as the pre-click experience.
  • Measure lead conversion rates and cost per lead.
  • Give you a lead ROI report.

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