For Hush Puppies South Africa, Syte runs Google Ads alongside an on-site AI sales agent. The early signal is how efficiently conversations turn into sales: 6.3% of chats lead to an order, at an average order value of R1,154.36.
- 9.35× Google Ads ROAS
- 6.3% Chat-to-sale rate
- R1,154.36 Average order value via chat
- R73.22 Sales value per conversation
Google Ads and AI sales assistance
Syte delivers Google Ads and an AI Sales Agent for Hush Puppies. Paid search brings in shoppers with buying intent, and the agent answers their questions on product, sizing and delivery while they are ready to buy.
Google Ads efficiency
Every R1 spent on Google Ads for Hush Puppies is returning R9.35 in conversion value, as reported by Google Ads.
- Return on ad spend (ROAS): 9.35×
- Cost per conversion: R70.39
- Click-through rate: 2.45%
AI sales agent: the ratios that matter
Shoppers are engaging in real back-and-forth with the agent, averaging almost two replies per conversation. Each conversation is worth roughly R73 in chat-linked sales, a figure that holds whether the agent handles a hundred chats or ten thousand.
- Chat-to-sale rate: 6.3%
- About 1 order for every 16 conversations
- Average order value via chat: R1,154.36
- Sales value per conversation: R73.22
- Replies per conversation: 1.8
- Reported bad reply rate: 0.0%
We focus on these ratios rather than totals because they describe how well the agent sells, and they don't depend on how long the campaign has been running.
Dashboard snapshot
What these results measure
Sales figures come from orders linked to chat conversations in the agent's dashboard. They are not total store revenue. Google Ads ROAS uses Google's own conversion tracking, so the two sets of figures are measured separately and should not be added together. The 0.0% bad reply rate is a dashboard metric, not a guarantee that every answer is perfect.
Explore Hush Puppies South Africa, or find out more about Syte's e-commerce marketing services.
