Armour IT Achieved a 40% Increase in Leads Through Google Ads in Six Months. Armour IT is a premier provider of IT support and cybersecurity services, specializing in safeguarding digital assets for businesses across Africa. Operating in the information technology and cybersecurity industry, they offer tailored solutions that ensure robust IT infrastructure and security. Seeking to enhance their lead generation, Armour IT partnered with Syte for a targeted Google Ads campaign. The team at Syte developed a strategic approach to increase qualified leads while optimizing the cost per lead (CPL) over a six-month period.
- 40%↑ Increase in Leads
- 33%↓ Decrease in CPL
- 66%↑ Increase in Conversion Rate
How We Did It:
Developed a refined audience targeting strategy to ensure ads reached the most relevant potential customers. Optimized ad copy and creative elements to enhance engagement and relevance, improving click-through rates. Implemented efficient bidding strategies and keyword optimization to reduce costs while maintaining ad visibility. The Google Ads campaign for Armour IT, managed by Syte, delivered impressive results over the selected six-month period. By focusing on key performance metrics such as conversion rate, leads generated, and CPL, the campaign not only increased the number of leads but also optimized costs, achieving Armour IT’s primary objective of enhanced lead generation. This case study exemplifies the power of data-driven digital marketing strategies in delivering tangible business outcomes.
