For Cellini, South Africa's luggage and travel accessories brand, Syte runs an on-site AI sales agent that helps shoppers choose the right bag and complete their purchase. Luggage is a considered buy, so the agent's job is to answer questions on size, airline cabin limits, materials and warranty while the shopper is still ready to buy.
- 3% Chat-to-sale rate
- 1 in 37 Chats end in an order
- 35% Of the agent's impact is support time saved
The ratios that matter
- Chat-to-sale rate: 3%, or about 1 order for every 37 conversations
- 35% of the agent's measured impact comes from support staff time saved
- Questions on cabin sizes, materials and warranties are answered instantly, before the shopper looks elsewhere
These ratios hold as volume grows. The same agent handles a busier season without extra support staff, and the share of routine questions it absorbs means the team spends its time on the queries that genuinely need a person.
Dashboard metrics
What these results measure
Orders counted here are those the dashboard classes as influenced or strongly influenced by a chat conversation. They are not total store orders, and orders marked "not influenced" are excluded.
Explore Cellini, or see more of our AI sales agent case studies.
