MotorHappy helps South African drivers cover the costs of keeping a car on the road, from motor warranties and service plans to insurance products. Syte runs TikTok Ads for MotorHappy, and the channel has become a remarkably efficient source of demand: a 22.44% click-through rate, clicks at R0.28 each, and 956 conversions in a single month at R19.53 per conversion.
- 956 Conversions in one month
- R19.53 Cost per conversion
- 22.44% Click-through rate on TikTok Ads
- R0.28 Cost per click
Why TikTok for a motor warranty brand
Car cover is a considered purchase, but the audience researching it is the same audience scrolling short-form video every evening. TikTok's interest targeting lets us reach drivers by what they actually care about, and the platform's auction is still far less competitive than search for these topics. The result is attention at a price that search and social channels struggle to match.
The numbers
In October 2026 the account served 293,732 impressions and turned them into 65,905 clicks, a 22.44% click-through rate. For context, a strong paid social click-through rate is usually around 1%, so creative and targeting are doing unusually heavy lifting here. Each of those clicks cost R0.28, down 72.5% on the prior period as the campaigns were optimised. Those clicks produced 956 conversions, up 250% on the prior period, at a cost of R19.53 per conversion.
- Conversions: 956
- Cost per conversion: R19.53
- Click-through rate: 22.44%
- Cost per click: R0.28
- Clicks: 65,905
- Impressions: 293,732
Reaching the right drivers
Clicks and spend are spread across interest categories rather than concentrated in one, which keeps the account from depending on a single audience. Financial services and vehicles-and-transport interests feature, alongside broader lifestyle categories where the cost of attention is lowest. That mix is deliberate: it keeps volume high while the cost per click stays low.
Dashboard snapshot
What these results measure
Figures come from the TikTok Ads account for October 2026, using TikTok's own conversion tracking. Conversions are the actions tracked in the ad account, such as quote and enquiry submissions; they are measured by the platform and are not a count of signed policies.
Explore MotorHappy, or find out more about Syte's TikTok advertising services.
